Integrated Marketing Manager

The ideal candidate for an Integrated Marketing Manager would be able to do the following:

Leadership & Team Development

• Lead and mentor the communication and digital team members, providing direction, coaching, and career development.
• Oversee workload management and campaign prioritization, ensuring requests (via Jira or other intake systems) are resourced effectively.
• Foster a collaborative and high-performance culture within the brand & demand team.

Brand & Communications Leadership

• Manage corporate brand positioning, messaging, and storytelling across channels.
• Lead internal and external communications, PR, social media, and executive communications.
• Manage and develop thought leadership content (case studies, whitepapers, blog, video) to position the company as an industry leader.
• Ensure brand standards are consistently applied across channels, including: tradeshows, campaigns, digital platforms, and internal materials.

Demand Generation & Campaigns

• Design and execute integrated, multi-channel campaigns that drive awareness and qualified demand.
• Partner with Product Marketing to align messaging, launches, and innovation stories to customer needs and personas.
• Support digital demand generation efforts led by digital marketing and the agency (SEO, paid search, display, social, retargeting, email marketing).
• Collaborate with Sales to ensure campaigns support lead generation, nurturing, and ABM initiatives.

Performance, Analytics & Optimization

• Define and track KPIs for brand awareness, campaign performance, and lead generation.
• Collaborate with the team to build dashboards and measure ROI across channels.
• Continuously test and optimize campaigns for higher engagement and conversion.

Cross-Functional Collaboration

• Partner closely with Product Marketing Manager and the team to connect product positioning with campaigns and communications.
• Work with the Tradeshow Manager to integrate event strategy into brand & demand campaigns.
• Collaborate with cross-functional team members to align marketing efforts with business objectives.