Communications Specialist

The ideal candidate for a Communications Specialist would be able to do the following:

1. Strategic Planning & Collaboration
   • Develop and implement communication plans aligned with corporate priorities and marketing objectives.
   • Maintain a dynamic content calendar for internal and external channels, including newsletters, announcements, press releases, social media, and paid media.
   • Collaborate closely with the marketing team to deliver integrated campaigns and creative assets.
2. Internal Communications
   • Provide strong support for executive communication, including leadership messages, presentations, and visibility across channels.
   • Advise leadership on communication strategy for key initiatives and change management. Create templates and toolkits to empower leaders.
   • Create engaging content for intranet, employee newsletters, and leadership messaging and presentations.
   • Support change management initiatives with clear, actionable communication strategies.
   • Serve as a core member of the Corporate Social Responsibility Committee, leading related communications and the annual report.
   • Support facility tours messaging and coordination.
3. Demand Generation Content
   • Collaborate with marketing teams to produce blogs, email campaigns, and social media content.
   • Support webinars, video scripts, and thought leadership pieces.
4. Advertising, Media Planning & Public Relations
   • Assist in planning and executing paid campaigns across traditional and digital channels.
   • Draft and approve press releases, support media outreach, and coordinate interviews.
   • Monitor media coverage and prepare performance reports.
   • Partner with the outside agency on advertising and PR initiatives, maintaining a strong relationship and vendor performance.
5. Brand Consistency & Creative Collaboration
   • Work with creative teams to ensure messaging aligns with brand standards.
   • Elevate corporate materials and templates for internal and external use.
6. Performance Metrics & Reporting
   • Track internal engagement metrics, campaign performance, media coverage and sentiment analysis, and ROI on advertising spend.
   • Leverage analytics to refine communication strategies and report on outcomes.
   • Provide insights and recommendations for continuous improvement.
7. Crisis Communication
   • Maintain and update crisis communication plans and guide execution when necessary.