Digital marketing specialist

As a Digital Marketing Specialist, your role will be to develop and optimize high-performing campaigns (SEO, SEM, social media, content, AI) to generate qualified leads and strengthen Kenny U-Pull's brand awareness.
You will work in collaboration with our marketing team and external partners to maximize the reach and performance of our digital initiatives.

Main Responsibilities:

• Design, plan, and manage Google Ads, Meta Ads, and SEO/SEM campaigns focused on lead generation.
• Update and optimize WordPress landing pages to improve conversions.
• Analyze trends and propose innovative ideas to strengthen the brand and acquisition efforts.
• Track performance using Google Analytics, Meta Business Suite, and Monday.com.
• Explore new acquisition channels and test AI- and data-driven approaches.
• Contribute to marketing performance forecasts and reports.
• Work closely with the creative, branding, and operations teams.
• Participate in brainstorming sessions, launches, and cross-functional initiatives.