Paid Media Specialist (PPC)

Position Summary

We're experiencing rapid growth and need an experienced Paid Media Analyst to drive, manage and build on relationships with our clients as well as manage their ad accounts. Ideal candidates should be ambitious and enjoy working on a variety of different projects. The position of Paid Media Analyst reports directly to the Team Lead and is part of the Performance Management team (PPC).

Key Responsibilities

• Growing and scaling client revenue, ROI, and performance ad channels
• Manage budgets and ad channels for key account portfolios
• Determine strategic and unique account objectives for each client
• Establish performance related KPI's with client
• Establish strong, long-term client relationships and client satisfaction.
• Lead client communications that is PPC related
• Oversee the optimization of ad spend to hit client KPI’s
• Overseeing advertising initiatives and identifying new opportunities to increase sales within our existing client base
• Prepare monthly, quarterly and annual reports and forecasts
• Perform market research and competitive analysis
• Perform tactics to improve results
• • Keyword research
  • Analysis on creative, landing pages, ad copy, audiences, keywords, time of day and other levers for improvement.
  • Bid strategies, attribution modeling, and data analysis
  • Omni-channel and customer journey analysis to improve the holistic ad strategy and bottom line of clients.

Qualifications

• At least 1 year of experience in paid ad platforms, including but not limited to: Google, Facebook, LinkedIn, Amazon, Pinterest, Snapchat, and TikTok Ads.
• Experience working with CRM, Account Management, and Project Management software/systems.
• A proven track record of generating solutions and navigating obstacles quickly and creatively.
• Comfortable handling frequent change and unpredictability with a high level of professionalism.
• Excellent time management skills, attention to detail and ability to deliver on tight deadlines.
• Strong interpersonal skills with an aptitude for building client relationships and skills to negotiate positive outcomes.
• Excellent communication both when client facing and in a team environment.
• Knowledge of Remarketing and Video Advertising.
• Understanding of performance metrics
• Experience working in a fast-paced, startup environment preferred.
• College Degree preferred.

Benefits

• Flexible PTO
• Medical, dental, and vision insurance with FSA options
• Company-paid life insurance
• Paid parental leave
• 401(k) with company match
• Professional development opportunities
• 12 paid holidays off