Business Development Associate
Job Overview
The Strategic Growth Department of one of the fastest-growing accounting firms in the country, is seeking a Business Development Associate who is motivated to learn, excited to collaborate and passionate about delivering outstanding results. This individual will have a direct impact on our firm’s mission of serving as a catalyst for those striving to achieve their highest potential.
The Business Development Associate supports Anders by engaging Marketing Qualified Leads (MQLs) generated through the firm’s marketing engine and nurturing them into Sales Qualified Leads (SQLs) prepared for conversations with Business Development Executives and practice leaders. This role spans all Advisory service lines—including Business Transformation, Technology Consulting, HR & Talent Transformation, and Finance Advisory—and focuses on early-stage relationship development, targeted prospecting, and effectively using digital tools and CRM systems to progress leads through the sales funnel.
What You’ll Do:
Lead Engagement & Sales Development
- Respond to inbound inquiries and follow up with Marketing Qualified Leads (MQLs) provided by the marketing team.
- Conduct structured outreach via email, phone, and digital channels to nurture MQLs and convert them into Sales Qualified Leads (SQLs).
- Assess lead fit and readiness using defined qualification criteria.
- Maintain a clean, accurate CRM pipeline with timely updates and activity tracking.
- Coordinate with practice leadership to schedule discovery calls, demos, or consultations once leads reach SQL status.
- Support the development of proposals, presentations, and tailored solutions in partnership with Business Development Executives and service delivery leaders.
- Success is measured by the quality and readiness of leads handed off to practice leaders.
Targeted Prospecting & Digital Engagement
- Conduct targeted outbound prospecting via LinkedIn and email to qualified prospect lists provided by Marketing or identified through research.
- Conduct thorough research on target companies to inform outreach and to prepare BDEs for meetings.
- Execute multi-touch outreach sequences combining personalized messaging with firm content to generate new conversations and accelerate lead engagement.
- Monitor outreach performance, response rates, and engagement trends to refine prospecting approaches and messaging.
- Stay informed on audience behavior, campaign performance, and lead engagement trends to refine outreach approaches.
Advisory Services Knowledge
- Develop a foundational understanding of Anders Advisory services, including Business Transformation, Technology Consulting (AI, automation, managed services), HR & Talent Transformation, and Finance Advisory.
- Stay updated on trends in target industries (Healthcare, Manufacturing, Banking, Real Estate & Construction) and common challenges facing middle-market companies.
- Clearly communicate value propositions to CFOs, COOs, HR leaders, and business owners across service lines.
Relationship Building
- Build rapport with potential clients and maintain early-stage relationships until handoff to Business Development Executives or service line leaders.
- Represent the company at virtual or in-person networking events as needed.
- Ensure a smooth transition from initial interest to deeper consultation by BDEs or practice leaders.
What We’re Looking For:
- Strong understanding of social media platforms, especially LinkedIn, as a nurturing and engagement tool.
- Experience with HubSpot is a plus.
- Excellent verbal and written communication skills.
- Comfortable initiating proactive outreach to both warm leads and cold prospects, and engaging decision-makers.
- Self-motivated, goal-oriented, and capable of working independently or collaboratively.
- Interest in professional services, consulting, or B2B advisory businesses.
- Experience with content engagement or social selling on LinkedIn.
- Basic analytics skills to assess lead engagement and track performance.
- Ability to adapt quickly and manage multiple priorities.
Your Qualifications:
- 1–3+ years of experience in inside sales, business development, or sales development (professional services or consulting experience a plus).
- Experience using CRM systems (e.g., Microsoft Dynamics, HubSpot).
The stated pay scale reflects the range that Anders reasonably expects to pay for this position. The actual pay rate for this position will be dependent on a variety of factors, including an applicant’s years of experience, unique skills and abilities, education, alignment with similar internal candidates, marketplace factors, other requirements for the position, and firm business practices.
Why You’ll Love Working Here:
At Anders, taking care of our employees is a top priority. Our welcoming and collaborative culture will make you feel like a part of the team from day one. From professional development opportunities to benefits that directly impact mental, physical and financial wellness, Anders offers unique incentives that enrich your life and facilitate growth, including our Work Flex program which gives you the opportunity to work at our Chesterfield office, our Downtown St. Louis office, remotely, adopt a hybrid approach or even switch between these options as you prefer. Learn more about our full benefit offerings, Work Flex program, and our Inclusion Network at our careers page: anderscpa.com/careers/working-at-anders/
All applicants for this position must be authorized to work in the United States now and in the future without requiring sponsorship.
For 60 years, Anders has delivered full-service accounting, tax, audit and advisory services to growth-oriented companies, organizations and individuals. Every day, our partners and staff serve as a catalyst for those striving to achieve their highest potential and carry this mentality on to our clients and community. Ranked #75 on Accounting Today’s List of Top Accounting Firms and continually named a Top Workplace, Anders is a member firm of LEA Global, one of the largest international associations of independent accounting firms. For more information on Anders, visit anderscpa.com and follow us on Facebook, LinkedIn, and Instagram: @AndersCPA
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