Growth Associate

Your responsibilities

• Farmer & Field Officer Communications
• Draft and execute clear, simple, and action-driven communication campaigns for farmers across awareness, engagement, renewals, and repayment cycles- primarily through SMS.
• Develop structured, motivating communications for Field Officers via WhatsApp and SMS to drive execution, alignment, and performance in the field.
• Ensure all messaging is localized, easy to understand, and aligned to seasonal commercial prioritiesCoordinate closely with Commercial, Product, and Repayment teams to ensure messaging is accurate and strategically aligned.
• Track and report on communication performance (delivery rates, engagement, response trends) and recommend improvements.


• Field Marketing & Sales Support
• Support planning and execution of agro-dealer activations, district events, and field promotions.
• Develop simple, effective field collateral (flyers, posters etc) in collaboration with the Design team.
• Partner closely with the Sales team to ensure marketing materials are well distributed, understood, and used effectively in the field.
• Maintain brand consistency and visibility across districts.


• Awareness & Media
• Support radio campaigns and local awareness initiatives in priority districts.
• Coordinate with media vendors and suppliers to ensure timely and cost-effective execution.
• Assist in managing Apollo Zambia’s social media presence, including localized content and basic campaign support.


• Performance & Budget Tracking
• Support tracking of marketing spend and campaign impact against agreed KPIs.
• Monitor key growth metrics and share regular insights.
• Ensure campaign execution remains within approved budgets.

Requirements

• 4+ years of professional experience in a marketing or communications role
• Creativity & Excellent Writing Skills: Demonstrated proficiency in English, Nyanja and Bemba with exceptional writing abilities.
• Proficient with Excel/Sheets: Comfortable working with data and paying attention to detail.
• Inquisitive and good with Feedback: Willing to ask questions, share opinions, and contribute to the overall communication strategy.
• Self-Driven and Collaborative: Able to work independently and as part of a team, thriving in a collaborative environment.
• Adaptability to diverse culture contexts and willingness to engage with local farmers and communities across districts in Zambia
• Software adoption: Open to learning and utilising new software platforms, including OpenAI, Infobip, and Intercom.
• Time Management: Strong ability to manage tasks and deliver outputs on time.
• Passion for Communication: Keen interest in working and growing in the field of copywriting and/or communications
• Design skills and knowledge of graphic design tools are a plus