Sr. Manager, Business Development

About AppLovin’s eCommerce Team

AppLovin is the market leader in performance advertising for mobile games. In 2024, we expanded into the ecommerce space, enabling brands to reach 150M+ U.S. daily active users in a variety of mobile games—scale that rivals the largest social platforms. In Q4, we reached a $1 billion annual run rate in gross advertiser spend in the ecommerce category alone.

Learn more about our fast-growing ecommerce beta: https://ecomm.applovin.com/

AppLovin's global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our customers around the world. We are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.

About the Role

We are hiring our first BD Leader in Japan to help establish and scale AppLovin’s eCommerce business in the market. This is a rare opportunity to enter at an early stage and play a critical role in revenue growth, strategic partnerships, and go-to-market execution. 

You will define market strategy, secure and grow strategic advertiser relationships, and serve as the voice of Japan within global eCommerce organization. This role requires a leader who can operate at both the executive and hands-on levels, combining strategic judgment with deep performance marketing expertise.

In this highly visible, client-facing role, you will work closely with eCommerce advertisers, regional leadership, and global product teams to drive adoption, performance, and long-term growth.

Responsibilities

• Own end-to-end strategy and revenue growth for AppLovin’s eCommerce business in Japan.
• Define and execute the local go-to-market strategy, including market entry, advertiser segmentation, and growth priorities.
• Build and expand a portfolio of strategic eCommerce partnerships, engaging directly with CMOs, founders, and senior marketing leaders.
• Serve as a trusted executive-level advisor to top advertisers, guiding long-term growth strategy and performance optimization.
• Lead complex commercial discussions, including long-term partnerships, scaling plans, and strategic investments.
• Oversee campaign performance at a strategic level, ensuring teams and partners are optimizing toward ROAS, LTV, and growth objectives.
• Translate local market insights into clear recommendations that influence global product strategy, roadmap prioritization, and commercial models.
• Partner closely with global Sales, Product, and Data Science leadership to evolve AppLovin’s eCommerce offering.
• Represent AppLovin as a senior leader in the local ecosystem, including at industry events, conferences, and executive forums.
• Act as a mentor and cultural leader, setting the standard for how AppLovin operates in the market as the team scales.
  
  

Basic Qualifications

• 7+ years of experience in performance marketing, digital advertising, or business development, with a strong track record of driving revenue growth.
• Proven experience owning market-level or regional revenue and building businesses from an early or scaling stage.
• Deep understanding of performance marketing KPIs, attribution models, incrementality, and customer lifecycle measurement.
• Extensive experience working with DTC brands, platforms, or agencies, ideally within the Japan market.
• Strong executive presence with the ability to influence and advise C-level stakeholders.
• Exceptional analytical skills with the ability to translate complex data into strategic direction and business outcomes.
• Demonstrated ability to operate autonomously in ambiguous environments and make high-impact decisions.
• Excellent communication skills in both Japanese and English.
  
  

Preferred Qualifications

• Established network within the Japan eCommerce and digital advertising ecosystem.
• Hands-on experience with major advertising platforms such as Meta, Google, TikTok, and related analytics tools.
• Experience with full-funnel media strategy, CRO, incrementality testing, and long-term growth modeling.
• Strong understanding of mobile advertising and app-driven user acquisition.
• Experience influencing or contributing to product development or platform roadmap decisions.
• Strong academic background (BA/BS or equivalent).
• Comfort with data, automation, and emerging ad technologies.

AppLovin has become aware of a scam targeting jobseekers with fake “app optimization” and similar roles.  We do not ask our candidates to download apps or make any form of payment(s). AppLovin works with applicants through our Careers page and applovin.com email addresses. If you are contacted through other unofficial channels (such as WhatsApp or Telegram) or asked to download an app or make a payment, these contacts are not legitimate. Confirm the information here and contact us directly with any questions.

 

AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant here.

 

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at [email protected].

 

AppLovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.  If you’re applying for a position in California, learn more here.

 

To support an efficient and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers.

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