Senior Product Researcher / Senior UX Researcher

You'll shape and scale the customer research practice for ApprovalMax's Product Led Growth function. This role offers high autonomy, direct influence on product strategy, and the chance to establish how customer insights drive decisions in a growing B2B SaaS company.

If you thrive on impact over process and want ownership of outcomes, you'll have significant visibility where scrappy, actionable insights matter more than perfect methodologies.

What You'll Build

• A research practice that directly informs product roadmap, onboarding optimization, and go-to-market strategy
• Customer segmentation framework using JTBD methodology that drives personalization across product and marketing
• Feedback & insight systems that make research accessible and actionable across the organization
• Strong cross-functional partnerships with Product, Product Marketing, Sales, and Analytics built on evidence-based influence
• Data-informed decision-making culture where user insights are central to how we build and grow

Key Responsibilities

Conversion & Activation Research

• Lead qualitative research to understand and improve activation and conversion across the trial-to-paid journey, mapping the funnel and identifying friction points, with strong focus on trial-to-paid
• Diagnose behavioral patterns that correlate with trial abandonment, disengagement, or conversion success

Customer Insights & Segmentation

• Conduct in-depth customer interviews using JTBD methodology to understand motivations, constraints, and adoption patterns
• Develop actionable behavioral segments based on customer journeys, accounting system context, and desired outcomes
• Build continuous feedback loops that capture insights and translate them into prioritized product opportunities with measurable impact

Lean Validation & Data Analysis

• Design cost-effective methods to validate hypotheses through surveys, interviews, and usability testing
• Independently analyze conversion funnels, user cohorts, and behavioral patterns in Amplitude to identify research opportunities and drop-off points
• Use data trends to shape research questions, validate insights with behavioral patterns, and push for data-driven decisions

Cross-Functional Influence & Capability Building

• Present insights to Product, Marketing, Sales, and leadership in clear, decision-ready formats
• Partner with Product Marketing to validate messaging, positioning, and onboarding content