Senior Product Researcher / Senior UX Researcher

Research & Insights (50-60%)

• Lead qualitative research to improve activation and conversion across the trial-to-paid journey
• Conduct customer interviews using JTBD methodology to understand motivations and adoption patterns
• Develop actionable behavioral segments based on customer journeys and desired outcomes
• Analyze conversion funnels and user cohorts in Amplitude to identify opportunities and friction points
• Present insights to Product, Marketing, and leadership in decision-ready formats

PLG Campaign Execution (30-40%)

• Execute and manage in-app campaigns for product communications (feature announcements, onboarding flows, beta invitations, surveys, etc.)
• Handle campaign setup, segmentation, deployment, and performance tracking
• Write customer-facing copy that drives engagement and activation
• Collaborate with PLG Manager and Product Marketing on messaging strategy and targeting
• Monitor campaign performance and iterate based on data

Cross-Functional Collaboration

• Partner with Product Marketing to validate messaging and positioning
• Build continuous feedback loops that translate insights into prioritized opportunities
• Support the wider Product team with messaging capacity as needed