AI and Automation Lead

Overview

As AI & Automation Lead, you'll have the opportunity to drive enterprise-wide adoption of agentic AI and automation across our Customer & Commercial functions. This role will shape strategy, lead execution, and embed change - accelerating transformation, improving efficiency, and enhancing customer experience. Starting as an individual contributor, you’ll have the remit to build a high-impact team as value is proven. 

What You'll be Doing

Strategy & Roadmap 

• Define and evolve our AI and automation strategy within Customer and Commercial, aligned to business priorities and aligned to the overall ASOS AI and Automation strategy 
• Identify high-impact use cases across Customer Service, Marketing, Media Group, and Go-To-Market. 
• Build, maintain and operate an AI Chief of Staff capability to support team rhythm - OKRs, meetings, internal comms. 

Execution & Delivery 

• Deliver a series of impactful automations or AI solutions which enable Marketing or Commercial teams to go faster 
• Lead implementation of Microsoft Copilot, Copilot Studio, Power Automate, and third-party agentic solutions. 
• Deliver measurable efficiency gains and customer experience improvements. 
• Build, manage and promote the team Prompt Library and an Agent Register 

Change Management 

• Develop and execute change plans using frameworks like ADKAR and Kotter. 
• Drive adoption across a 200-person org, with strong stakeholder engagement. 

Governance & Measurement 

• Establish KPIs, dashboards, and reporting cadence. 
• Ensure ethical and compliant use of AI across all workflows. 

Capability Building 

• Design and manage training programs to upskill teams on AI literacy. 
• Foster a culture of curiosity, experimentation and data-led decision-making 

Vendor & Partner Management 

• Evaluate build vs. buy options for agentic solutions. 
• Manage relationships with Microsoft and other strategic vendors. 
• Partner closely with the Director of AI Productivity in Tech and other internal leads.