Job Overview
- Set up, manage, and optimize display campaigns on Programmatic Advertising Platforms (DV360, Trade Desk, etc), Native platforms (Taboola, Outbrain, Criteo, etc), and GDN, including retargeting strategies.
- Ideate and brief creative concepts, collaborating with design to produce engaging ad assets.
- Conduct A/B tests and analyze results to drive continuous improvement in campaign performance.
- Monitor and report on key metrics, providing actionable recommendations for optimization.
- Stay up to date with platform updates, trends, and best practices in display advertising.
- Work closely with senior team members and other departments to align on strategy and execution.
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