Job Overview
- Take full ownership of budget allocation and outcomes for all Traditional and Digital Media Marketing activities across two flagship brands and four key European markets.
- Inspire and lead an international team of 5–6 dedicated professionals, spanning Junior to Senior levels, by delivering actionable feedback and fostering an environment of continuous growth and development.
- Drive the end-to-end planning, execution, and evaluation of high-impact, performance-driven brand marketing campaigns across TV, YouTube, Radio, and a variety of offline channels.
- Leverage your robust network within the media industry to uncover, secure, and activate the most effective offline marketing opportunities, accelerating customer acquisition and amplifying brand awareness for wirkaufendeinauto.de, its European sister brands, and Autohero.
- Elevate our brand media strategy by integrating data-driven insights, maximizing traffic generation, and advancing key brand KPIs through innovative and measurable approaches.
- Champion data-centric decision making by seamlessly connecting media performance metrics with core business data using state-of-the-art analytics tools and methodologies.
- Play a pivotal role in developing and implementing more sophisticated approaches to measurement and attribution, enabling deeper insights into the effectiveness of media investments and driving continuous optimization across all channels.
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