Job Overview
- Guide and support internal teams and external partners (design, content, UX, and more) to implement new branding, campaigns, and tangible brand assets, acting as a subject matter expert and with end-to-end responsibility
- Raise the quality of project management and comms strategy and help your team to present them concisely and effectively to upper management
- Independently develop, execute, and refine processes for regular audits and systemic optimization of every critical brand touchpoint.
- Act as the senior interface between central strategy and in-market teams, taking the lead in ensuring campaigns and brand assets are locally relevant, optimally adapted, and culturally resonant.
- Develop a Brand Marketing Team of committed and driven members with diverse experience levels that delivers high quality output on a consistently reliable basis
- Scale your team by hiring talented new colleagues and collaborate constructively with our Recruiting Department
- Develop a comprehensive feedback culture that enables all team members to identify their most important development areas
- Ensure close, effective coordination with Brand Strategy & Insights, Content Production, Copywriting, and Customer Acquisition, delivering fully integrated and aligned brand experiences across markets and channels.
- Act as the senior “brand police,” responsible for full compliance in look, feel, messaging, and behavior throughout the customer journey.
- Take full ownership of budgets and resource allocation for all local activations, agency partners, brand ambassadors, and third-party vendors, with responsibility for delivering optimal ROI.
- Lead contract negotiations, oversee spend, and guarantee compliance with all internal procurement and legal requirements, acting as a trusted and accountable budget steward.
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