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Head of Category (f/m/d) - Luxury Real Estate

Posted October 07, 2025
Full-time
Director

Job Overview

What you will do:

 🧭 Strategy & P&L Ownership

  • Develop and execute a 12–24 month plan with clear KPIs (inventory, demand, ARPA, MRR, etc.)
  • Own the P&L: revenue, margin, and ROI of commercial and marketing investments
  • Define pricing strategies and value-based packages together with GTM & Sales

🏗️ Supply Growth & Customer Success

  • Expand exclusive listings in key markets (e.g. Île-de-France, Côte d’Azur, Alps)
  • Collaborate closely with sales and field teams to attract high-value agencies
  • Ensure the highest listing quality (imagery, translations, content)

📣 Demand Generation & Brand Positioning

  • Execute targeted B2C marketing and SEO/SEA initiatives in collaboration with the marketing team
  • Build and position Belles Demeures and Lux Residence as the go-to destination for luxury properties
  • Develop international traffic strategies (e.g. Middle East, UK, USA)

💡 Product & Customer Experience

  • Work with product and tech teams to optimize the user journey
  • Develop and pilot new features (e.g. AI staging, high-res media, call tracking)
  • Bring customer feedback into continuous product development

🤝 Cross-Functional Leadership

  • Lead regular category reviews focused on KPIs & OKRs
  • Coordinate resources from Sales, Marketing, Product, Finance, and Analytics
  • Own budget and strategic planning for the Luxury segment

 

📈 Success Will Be Measured By …

  • Market share in the luxury segment (listings & agencies)
  • Revenue growth (ARPA, MRR)
  • Web traffic & share of international visitors
  • Leads generated per listing
  • Listing quality score & NPS (agents & seekers)

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