Category Marketing Specialist(M/W/D)

We’re looking for a Senior Marketing Manager who is customer-obsessed, data-informed, and creatively driven.

You’ll play a key role in designing and executing marketing initiatives that make Immoweb top of mind for both consumers and professional partners — connecting real insights with bold creativity to build trust, growth, and engagement.

You’ll work across campaigns, channels, and teams to ensure that every action starts with the customer and ends with proof of impact.

KEY RESPONSIBILITIES:

• Strategic support: Together with the Category Manager you decide the marketing strategy for your category. You own the planning, budget and execution of the marketing campaigns and strategic initiatives that align with Immoweb’s growth objectives.
• Campaign execution: You create and implement annual brand and product marketing plans aligned with performance and ROAS targets for your category.
• Market & user insights: Collect, analyze, and interpret user data, market trends, and campaign metrics to support user-centric decisions for the category you are working on.
• Performance tracking: Contribute to marketing analytics and reporting, identifying optimization opportunities across channels.
• Budget management: Support efficient budget allocation through measurement of marketing ROI and cost-effectiveness.
• Brand consistency: Ensure coherence in brand positioning, tone of voice, and visual identity across all touchpoints.
• Creative collaboration: Coordinate the production of compelling, inspiring marketing materials that engage users and customers.
• Cross-team collaboration: Work with performance marketing, product, sales, customer care and design teams
• Operational excellence: Support process improvement, ensure media transparency, and contribute to efficient marketing execution.
• Culture & teamwork: Be an active contributor to an agile, curious, and collaborative marketing culture focused on innovation and continuous learning.