Head of B2B Marketing

As Head of B2B Marketing, you will own and elevate the full B2B marketing strategy for real estate professionals — agencies, developers, mandataires, and property managers. Your mission is to position SeLoger as the undisputed partner of choice for the industry, driving sustainable growth, demand, and loyalty across all customer segments.

This is a high-impact strategic role with broad cross-functional influence. While leading a focused core team, you will activate and orchestrate a wide network of marketing experts — including Lead Generation, Events, PR, Social Media, Creative, and Product Marketing — ensuring seamless execution of an integrated B2B marketing plan. You will act as the architect and conductor of a company-wide engine that fuels commercial success.

Your impact will be measured not just in campaigns, but in commercial results — helping AVIV France achieve its ambition to capture 50% of France’s residential GMV by 2030.

What You’ll Do

1. Strategic Leadership

• Define and execute the France-wide B2B marketing strategy, aligned with commercial OKRs.

• Shape SeLoger’s professional brand positioning across all customer segments.

• Partner with Sales, Product, and Marketing teams to ensure unified execution and measurable impact.
   

2. Growth Marketing

• Build integrated acquisition and retention campaigns (digital, CRM, content, events, partnerships).

• Drive local and creative activations to increase AVIV’s market share — from targeted campaigns to innovative on-the-ground initiatives.

• Create all marketing material necessary for local sales actions (content, sales pitch, goodies)

• Own the customer journey before sales handover: website experience, forms, AI chat, and inbound SLAs.

• Implement a strong engagement strategy through B2B social media and animation of our own professionals community
   

3. Product launches

• Accompany product launches with content, sales pitch and communication plans.

• Partner with Product Marketing to ensure commercial readiness, adoption, and field feedback loops.
   

4. Insights, Content & Thought Leadership

• Create high-quality content and insights — reports, webinars, case studies, events, and sales enablement tools.

• Position AVIV France as the thought leader for real estate professionals.
   

5. Team & Culture

• Build, mentor, and inspire a high-performing B2B marketing team.

• Foster a culture of speed, accountability, and customer obsession.