Marketing Communications Manager | AYANA Midplaza JAKARTA
Job Overview
Join AYANA Hospitality as a Marketing Communications Manager at AYANA Midplaza in Jakarta, where you will play a crucial role in shaping and executing the hotel's marketing communication strategies. This position is ideal for a creative and results-driven individual who is passionate about the hospitality industry. The Marketing Communications Manager will be responsible for enhancing the hotel's brand visibility, driving customer engagement, and leading promotional activities that resonate with both local and international guests.
Key Responsibilities
- Develop and implement effective marketing communication plans that align with AYANA Midplaza's overall business goals.
- Manage the creation of marketing collateral, digital content, and promotional materials.
- Oversee social media strategy and execution to drive engagement and grow online presence.
- Coordinate public relations efforts and maintain relationships with media outlets.
- Analyze market trends and feedback to enhance overall marketing strategies.
- Collaborate with the sales team to support promotional initiatives and special projects.
- Monitor and report on campaign effectiveness, making recommendations for improvements.
Requirements
- Bachelor's degree in Marketing, Public Relations, Communications, or a related field.
- Minimum of 5 years of experience in marketing communications, preferably in the hospitality industry.
- Proven track record of successful campaign management and execution.
- Strong understanding of digital marketing tools and social media platforms.
- Excellent written and verbal communication skills.
- Ability to analyze data and market research to inform strategy.
- Creative mindset with strong attention to detail.
- Proficient in graphic design software and marketing automation tools is a plus.
- Ability to work collaboratively and manage multiple projects simultaneously.