VP Sales & Marketing

We are looking for a dynamic senior leader bringing strong experience across industries such as tax advisory, consulting, professional services, SaaS, and broader B2B environments, with the ability to drive growth, inspire teams, and build high-impact commercial strategies.

The ideal candidate should hold an MBA in Sales or Marketing, demonstrate a strong go-to-market mindset, and have proven experience building and executing growth strategies.

Key Responsibilities

Commercial Strategy & Growth

• Define and execute the national Sales & Marketing strategy across Canada.
• Translate business objectives into actionable commercial plans and measurable KPIs.
• Identify new revenue streams and develop hunting approaches in a mature, competitive market.
• Drive performance through structured forecasting, pipeline management and data-driven decision-making.

Sales Leadership & Transformation

• Lead and develop a team of Sales Directors, strengthening ownership, accountability and performance culture.
• Implement robust performance tracking, structured one-to-ones and clear sales governance.
• Bring credibility through prior hunting experience, with the ability to challenge and elevate the team.
• Personally support strategic deals and key client relationships when needed.

Marketing & Go-to-Market Alignment

• Drive Marketing strategy to strengthen market positioning, generate high-quality leads, and enhance brand visibility.
• Ensure strong collaboration between Sales and Marketing to maximize conversion and market impact.

Cross-functional & Executive Collaboration

• Partner with Consulting, Operations, and Finance to ensure excellent commercial execution.
• Act as a key member of the leadership team, contributing to the broader Canadian growth strategy.