Chief Product & Marketing Officer

The Chief Product & Marketing Officer Role

The Chief Product & Marketing Officer (CPMO) is a key member of the Executive Leadership Team and is accountable for shaping and delivering Beyond Bank’s enterprise-wide product, payments, marketing and brand strategies. The CPMO ensures BBA offers compelling, competitive, compliant and member-led products while building a strong, purpose-aligned brand presence across all channels. The role integrates product, pricing, experience, digital and brand strategies to support financial and member-value outcomes.

You will be a key leader in the organisation embracing and advocating our marketing positioning at every opportunity.

In this role, you will

• Lead creation and evolution of a member-centric product and payments strategy aligned to BBA’s strategic plan.
• Oversee product design, innovation, lifecycle management and responsible pricing frameworks.
• Ensure products meet regulatory obligations and deliver strong member outcomes.
• Lead development of a clear, differentiated brand strategy aligned to purpose and values.
• Drive integrated marketing strategies to support acquisition, retention and growth.
• Oversee digital, content, campaign and communication strategies.
• Embed member insights, research and behavioural data into product design and marketing programs.
• Champion seamless member journeys across product, digital and distribution channels.
• Lead development of value propositions supporting member financial wellbeing.