Manager of Digital Messaging

Our Fortune 100 financial services client is seeking a Manager, Digital Messaging to support their Canadian Marketing Digital Growth team.  This role will play a key part in the bank’s next phase of growth and customer engagement initiatives.

The Manager, Digital Messaging, will be responsible for the end-to-end delivery of digital marketing communications across authenticated channels (Mobile Banking, Online Banking, ABM) and email. This role will collaborate with journey managers, campaign enablement teams, analytics, and channel partners to execute and optimize customer-facing campaigns, ensuring seamless omni-channel experience and compliance with CASL and privacy regulations.

The individual will deliver a customer-centric digital messaging strategy that supports acquisition, engagement, and retention objectives across the bank’s digital ecosystem.

The Details:

• Location: Toronto, ON (hybrid; 4 days per week onsite in Old Toronto)
• Duration: Approximately a 12-month consulting project with the possibility of extension
• Benefits: We offer benefits to our full-time consultants, including Health, Vision, Dental, 401K plan, Life Insurance, Pretax Commuter Benefits, and an incredibly supportive team cheering you on!

What you’ll do:

• Champion a customer-first approach by coordinating cross-functional teams to create and launch digital campaigns across mobile, online, ABM, and email channels.
• Ensure compliance with CASL, anti-spam, and privacy regulations in all campaign activities.
• Partner with analytics, data science, and marketing science to deliver full-funnel measurement and integrate lower-funnel data sources (e.g., Adobe Analytics, authenticated channel metrics).
• Identify and recommend campaign optimizations such as triggers, deep linking, retargeting, and omni-channel opportunities that resolve customer pain points.
• Collaborate with journey managers and campaign enablement to investigate and resolve pre- and post-production issues.
• Lead campaign testing and post-campaign analysis, providing insights and recommendations for continuous improvement.
• Oversee day-to-day project management including campaign timelines, risk mitigation, and coordination with internal and external partners.
• Contribute to a high-performance and inclusive culture, fostering collaboration, coaching, and knowledge-sharing across teams.