Manager, Customer Targeting & Eligibility Consultant

The Manager, Customer Targeting & Eligibility Consultant will join our Fortune 100 financial services clients  customer engagement and solutions team which is responsible for partnering with US, international, and businesses on their customer targeting and eligibility strategies for their marketing campaigns.  This position is focused on supporting the US portion of this team.

The Manager will partner with marketing teams on direct marketing targeting strategies to reach consumer and commercial customers with relevant offers. This Manager will be a subject matter expert on the targeting and eligibility process including the data used for targeting.  You will provide recommendations and solutions to help marketing reach their goals.  The Consultant ensures accurate and compliant customer list execution by providing clear instructions and working with our campaign execution team located abroad You will resolve complex problems, conduct analyses, and be responsible for identifying and leading process improvements that drive efficiency and automation in campaign execution.  In addition, the Manager provides marketers with training and guidance on the list execution process.

The Details:

• Full time, 40 hours a week
• 1 year contract, potential to extend
• Hybrid 3 days a week in Lower Manhattan
• Benefits offered including Health, Vision, Dental, 401k, and more!

Responsibilities:

• Provide consultation to marketing on customer targeting & eligibility for benefit reinforcement and spend campaigns targeted to consumer and commercial customers- this includes research on new data elements, reviewing segmentation, meeting with risk and analytic partners, and helping marketers submit requests accurately in our eligibility platforms.
• Reviews all list request submissions for accuracy, finalizes with marketing, and provides clear instructions to list execution team members to code and create file for delivery.
• Provide subject matter expertise to platform transformation team and participate in testing and campaign migration to a new platform.
• Troubleshoot and research any data anomalies or customer complaints
• Identify process efficiencies and opportunities to simplify or reduce the number of list requests from marketing to free up capacity
• Train marketers on targeting processes