Senior / Staff Product Manager - Marketing Tech / User Acquisition (Web) (f/m/x)

bonial helps you save time, money and paper!

We are a digital advertising partner for offline businesses - we support retailers in their marketing activities and help them find a new audience. Would you like to join and be a part of digitalisation of retail?

Bonial is part of Axel Springer SE and is disrupting the retail landscape as the leading "Drive to Store" partner in Germany and France. Through our platforms "kaufDA" and "MeinProspekt" in Germany, and “Bonial” in France, we connect millions of users with their favorite shops and brands—driving real impact every single day.
We are in the midst of an exciting growth phase, scaling fast and transforming the way people discover retail. At Bonial, we thrive in a high-performance, fast-paced environment fueled by motivated, results-driven individuals who are passionate about making a difference. If you’re looking to be part of a dynamic team that’s shaping the future of retail, we’d love to meet you.

bonial welcomes both full- and part-timers!

Environment

We are seeking a dynamic and results-oriented Product Manager with a data-driven and pragmatic mindset to join our Product Management team.

As part of our User-Facing Product team, you will work closely with our Marketing, Engineering, and Data teams to optimize our web acquisition funnels for kaufda.de, meinprospekt.de, and bonial.fr.

Your main goal will be to improve the acquisition funnel for our multi-user platform – increasing SEO visibility in an AI-driven landscape while enhancing the user experience. In addition, you will lay the foundation for marketing technologies that empower our mobile marketing teams, acting as a sparring partner between Marketing, Product, Engineering, and Data.

By connecting stakeholder needs and user insights into a cohesive big picture, you will help drive the success of all three brands and own the Acquisition Domain alongside your peers in Marketing and Engineering.

Responsibilities

• Accountability: Take end-to-end ownership of business outcomes within the “Acquisition Domain” on web for kaufda.de, meinprospekt.de and bonial.fr.

• Collaborate: With Engineering, Designers, and stakeholders with focus on SEO to ensure the team is "building the right things right".

• Strategic Alignment: Own the big picture and ensure continuous alignment with overarching goals and OKRs.

• Execution: Translate strategy into clear, prioritized tactics that inform roadmaps, initiatives, epics, and user stories.

• Opportunity Discovery: Identify and prioritize opportunities through data analysis and user/market research to ensure addressing business needs and delivering value to users. Translate those opportunities into actionable initiatives with defined use cases, user scenarios, and acceptance criteria.

• Validation: Formulate, test, and measure hypotheses to ensure initiatives deliver the intended outcomes.

• Cross-Team Alignment: Collaborate with other Product Managers and Engineering teams to ensure maximum alignment across all teams.

• Enablement: Support our Inbound Marketing team by onboarding them to internal tools and optimizing workflows through automation and process improvements.

• Integration: Provide product support for the Mobile Marketing team in areas such as tracking, attribution, and automation, fostering alignment with teams like Data and Mobile Platform / App Onboarding.

• Measurement: Define and monitor KPIs across the acquisition funnel, ensuring a consistent view of progress, impact, and opportunities for improvement.

• Stakeholder Communication: Keep direct stakeholders and leadership informed and engaged through clear communication, structured updates, and transparent prioritization decisions.