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Software Engineering Team Lead - Reach Project (f/m/x)

Posted February 10, 2026
fulltime_permanent manager

Job Overview

bonial helps you save time, money and paper!

We are a digital advertising partner for offline businesses - we support retailers in their marketing activities and help them find a new audience. Would you like to join and be a part of digitalisation of retail?

Bonial is part of Axel Springer SE and is disrupting the retail landscape as the leading "Drive to Store" partner in Germany and France. Through our platforms "kaufDA" and "MeinProspekt" in Germany, and “Bonial” in France, we connect millions of users with their favorite shops and brands—driving real impact every single day.
We are in the midst of an exciting growth phase, scaling fast and transforming the way people discover retail. At Bonial, we thrive in a high-performance, fast-paced environment fueled by motivated, results-driven individuals who are passionate about making a difference. If you’re looking to be part of a dynamic team that’s shaping the future of retail, we’d love to meet you.


bonial welcomes both
full- and part-timers!


INTRODUCTION 

Bonial is at the forefront of digital advertising technology, connecting brands with millions of users across our own platform and others like Meta, Google, and various programmatic platforms. Our strategic product, Reach Ads, is a cutting-edge solution designed to optimize digital ad delivery beyond our own platform and maximize user engagement.

We are looking for an experienced and visionary Software Engineering Team Lead to guide the development of our Reach Ads product. This role offers the opportunity to build and lead a diverse and dynamic team, combining in-house talent in Berlin with remote team members. You will collaborate closely with multiple stakeholders, including the Product Lead, to define the product vision and drive innovative solutions in the ad-tech industry.

In this position, your main tasks will include innovation, overseeing the software development lifecycle, fostering a culture of continuous improvement, and inspiring your team to achieve excellence. This is a unique opportunity to shape the future of digital advertising technology and make a significant impact on our business. If you are passionate about innovation in tech and inspiring teams, we would love to hear from you!

As our new Team Lead in the Reach department, you will be:

  • Responsible for leading a team of talented and diverse engineers

  • Creating a mid- & long-term strategy for the team

  • Working with a variety of technologies, including Java, Python and AWS

  • Collaborating closely with Product & Development teams on company initiatives by building easy to maintain and scalable solutions

  • Looking for innovative solutions in the cut-edge domain of Digital Advertising (ad-tech)

  • Ensuring we build the right things: technical decisions are taken at the right time, with the right people and fit the global architecture

  • Ensuring we build things right: system availability and stability, quality of service, compliance and security

  • Coordinating projects, ensuring our quality standards

  • Responsible for the growth of team members

  • A coach and mentor for your team, holding frequent one-to-one meetings

  • Responsible for a safe and healthy team culture, leading to team performance and quality of life

  • Responsible for transparent communication and a culture of trust within the team

  • Managing individual performance, expectations and continuous feedback

  • Looking for opportunities to improve and help the team reach the goals

Your Responsibilities:

  • Team Leadership: Establish and lead a hybrid team of software engineers

  • Product Development: Collaborate closely with the Product Lead and assigned Staff Engineer to define and shape the future of Reach Ads, ensuring alignment with industry trends and business goals

  • Innovation & Strategy: Drive the technical vision and strategy for Reach Ads, leveraging the latest technologies and methodologies to maintain our competitive edge

  • Project Management: Oversee the entire software development lifecycle, from planning and design to implementation and deployment, ensuring high-quality and timely delivery

  • Mentorship & Growth: Foster a healthy culture of continuous learning and professional development, providing mentorship and support to team members

Ready to Apply?

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