Designer - Men's Apparel

ROLE OVERVIEW

We are looking for a seasoned Men’s Apparel Designer to shape the next generation of

performance and lifestyle apparel for Born Primitive. You will bring an elevated, modern

approach to high-performance design rooted in functionality, technical detailing, and durability.

This role is ideal for a designer with a relentless drive to innovate and an instinct for what male

athletes, service members, and outdoor adventurers truly need.

KEY RESPONSIBILITIES

● Design compelling, high-performance product lines across men’s performance and

lifestyle categories.

● Research and ideate product solutions that combine utility, innovation, and modern

aesthetics.

● Own seasonal design concepts, from sketches to final tech packs.

● Drive functional innovation in seams, pockets, ventilation, and other technical features.

● Collaborate closely with Product Development and Merchandising to execute collections

aligned with business and brand goals.

● Lead sample fittings and refine designs to ensure performance-level functionality and

superior fit.

● Stay ahead of industry trends in performance, streetwear, and functional apparel.

QUALIFICATIONS

● 6+ years of experience in men's apparel design, ideally in performance, training, or

lifestyle markets.

● Highly proficient in Adobe Illustrator, PLM software, and apparel construction techniques.

● Expert understanding of men’s fit, function, and performance product needs.

● Strong attention to detail in trims, fabrication, and ergonomic design.

● Comfortable working in a fast-paced, iterative development cycle.

● Creative thinker who balances innovation with commercial viability.

BONUS EXPERIENCE

● Experience designing men’s outdoor or tactical apparel.

● Familiarity with modular apparel systems, convertible garments, or gear integration.