[SX/EIT-MM] Marketing Intern

About the Role

We are looking for a motivated Marketing Intern to join our IT & Engineering department, which provides cutting-edge technology and engineering solutions to internal Bosch Business Units (GBs). As a Marketing Intern, you will play a key role in enhancing our internal brand, promoting our services, and ensuring effective communication across Bosch.

This internship is ideal for 4th-year students who are passionate about B2B marketing, branding, and digital communication in the IT & Engineering space. You will gain hands-on experience in content creation, event planning, market research, and campaign execution within a global organization.

Key Responsibilities

1. Marketing & Branding

• Assist in developing and executing marketing campaigns to promote IT & Engineering services across Bosch GBs.
• Create marketing materials (brochures, presentations, case studies, newsletters) to highlight our services and success stories.
• Help maintain brand consistency across internal and external communications.

2. Content Creation & Digital Marketing

• Develop engaging content for internal communication platforms, including Intranet, Yammer, and newsletters.
• Manage and update internal marketing pages and service catalogs.
• Support social media-style campaigns for internal audiences to drive engagement with IT & Engineering services.

3. Event Planning & Engagement

• Assist in organizing internal events, workshops, and webinars to promote IT & Engineering initiatives.
• Coordinate logistics for marketing events, including invitations, registrations, and follow-ups.

4. Market Research & Competitive Analysis

• Conduct research on IT & engineering trends, industry benchmarks, and Bosch’s internal market needs.
• Collect and analyze feedback from internal stakeholders to improve service awareness and marketing strategies.

5. Stakeholder Communication

• Support internal stakeholder engagement through targeted communication strategies.
• Assist in preparing reports and presentations for leadership teams on marketing performance and impact.