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Head of Marketing Data and Digital (East Asia), Mobility Aftermarket Division

Posted July 21, 2026
Full-time Associate

Job Overview

  • Liaise with Regional Offices and external agencies to obtain market information related to the respective, local car parc (population data, car parc structure, etc.), initiate and manage market research activities when necessary
  • Create and maintain Vehicle Data (vehicle-/engine types, production country, etc.) in Marketing Data Warehouse Expert System (FAS)
  • Acquire and maintain information about the specific vehicle manufacturer's products used in vehicles (original equipment) along with Competitor numbers where relevant
  • Update and maintenance of Bosch part numbers in the system & Support maintenance of competitor cross-references, where relevant
  • Check and ensure high level of data quality
  • Generate front-end information for the product managers, markets and market coverage cockpit charts
  • Coordinate catalogue planning, data generation and other publications (like TecDoc)
  • Support global MB projects from the region
  • Coordinate adaption AI and digitalization solution

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