CRM Paid Media SEA Manager

Main responsibilities

• Translate global CRM, Paid Media and SEA strategies into actionable Hub and country-level execution plans aligned with business objectives.
• Support the Head of Hub Marketing in steering CRM, Paid Media and SEA initiatives across the Hub to drive customer acquisition, engagement, retention and conversion.
• Coordinate with Global, Hub and local marketing teams to ensure consistent implementation of digital marketing standards, tools, KPIs and best practices.
• Support the planning and management of CRM, Paid Media and SEA budgets in line with Hub priorities and country business objectives.
• Drive continuous improvement through campaign performance analysis, optimisation and the sharing of best practices across the Hub.

Key Activities :

• Coordinate the execution of CRM, Paid Media and SEA campaigns across Hub countries, ensuring alignment with Hub priorities and global frameworks.
• Support campaign planning, media budget allocation and performance optimisation to maximise business growth and marketing effectiveness.
• Monitor campaign performance and prepare regular reporting on key digital marketing KPIs, providing insights and recommendations to the Head of Hub Marketing and local teams.
• Collaborate with Global, Hub and local stakeholders to implement digital marketing tools, campaign tracking, attribution and reporting solutions.
• Analyse campaign performance and customer behaviour to identify optimisation opportunities and improve acquisition, engagement and conversion.
• Support testing, innovation and continuous improvement initiatives to improve CRM and digital marketing effectiveness across the Hub.