Brand Strategist

The Brand Strategist is responsible for bringing the company’s brand strategy initiatives to life across marketing channels, campaigns, internal communications, and customer touchpoints.  This role helps track brand health metrics and develop recommendations for further improvement.

Reporting to the Senior Manager of Brand Strategy, this role translates brand positioning and messaging frameworks into compelling marketing initiatives that strengthen brand awareness, consideration, and reputation.

Key Responsibilities

• Translate brand strategy across marketing initiatives, ensuring consistent application of brand positioning, voice and visual identity.
• Manage the development and implementation of brand initiatives that support acquisition, retention, internal communications, and overall brand growth.
• Apply established brand messaging frameworks across marketing materials, campaigns, and customer communications ensuring consistency.
• Work closely with creative, paid media, CRM, and digital teams to ensure brand messaging resonates with target audiences across the shopper journey.
• Support the implementation and maintenance of brand guidelines and visual identity standards.
• Act as a day-to-day resource for internal teams seeking brand guidance.
• Collaborate with product, marketing, and sales teams to identify and curate new consumer facing messages that support brand positioning
• Support cross-departmental efforts to maintain consistent brand representation across customer touchpoints.
• Support the Senior Manager of Brand Strategy in tracking brand health metrics and developing insights that inform future initiatives.
• Support project management and coordination of agency deliverables.
• Stay informed on market trends, competitive brand activity, and cultural insights to help inform brand initiatives and creative development.
• Partner with the social media team to ensure organic social content reflects the brand voice, narrative, and strategic messaging priorities.
• Provide brand guidance on social content themes, storytelling approaches, and campaign amplification opportunities.