Acquisition Marketing Lead

The Acquisition Marketing Lead owns the strategy, and performance optimization of customer acquisition campaigns across Direct Mail, Email, and SMS channels. This role sits at the intersection of data-driven decision-making and channel management, and is responsible for driving measurable new customer growth through disciplined targeting, testing, and continuous improvement.

Impact:

• Own and lead the acquisition campaign strategy for Direct Mail, Email, and SMS channels, including audience segmentation, creative direction, offer prioritization, cadence planning, and performance reporting.
• Develop and manage campaign roadmaps and testing agendas (A/B and multivariate tests) to continuously improve channel performance against key acquisition KPIs, including response rate, cost per acquisition (CPA), and return on ad spend (ROAS).
• Partner cross-functionally with Analytics, Creative, Product, and Strategy teams to ensure campaigns are accurately targeted, properly fulfilled, and measured against defined goals.
• Manage channel budgets, pacing, and forecasting, allocating spend and resourcing to maximize ROI.
• Translate data and performance insights into actionable recommendations for leadership; present campaign results, learnings, and strategic plans to stakeholders on a regular cadence.
• Ensure all campaigns are executed in compliance with applicable regulations (e.g., CAN-SPAM, TCPA) and internal brand and legal standards.