The Role

We are hiring a senior membership and platform leader to architect and run our institutional membership offering, unifying our media, events, and enterprise products into a single, indispensable experience for our audiences. In this role, you will own the design and evolution of a bundled membership model that shifts BTC Inc. from transactional, event-driven revenue to recurring, multi-budget relationships. You will define the membership architecture, design the member experience end-to-end, standardize bundles and value delivery, and ensure that our distinct business lines ship as one cohesive product.

We are looking for a leader who can move fast, ship early, learn from the market, and iterate quickly. This role is ideal for a systems thinker who has built or significantly shaped membership-driven businesses in trade associations, research firms, executive networks, or multi-product media/events bundles. You're comfortable turning strategic vision into pricing, packaging, and member journeys. You thrive in ambiguity, prefer clear frameworks, and balance near-term revenue with long-term member value.

The Work

Platform & Membership Architecture

• Design and maintain the blueprint for BTC Inc.'s institutional membership (tiers, benefits, credits, constraints)
• Bundle events, media, education, research, and advisory into coherent membership offerings that feel like one product
• Set clear rules for what is bundled vs. sold à la carte and translate the strategy into concrete benefits and utilization targets

RevOps, Pricing & GTM

• Own membership pricing and packaging, including list prices, discount guardrails, and upgrade paths across tiers
• Partner with RevOps, Sales, and Finance on quoting, approvals, compensation, and rules of engagement so memberships are the default motion
• Build and refine plays, talk tracks, and collateral to move existing sponsors and advertisers into the membership model

Member Experience & Outcomes

• Define the end-to-end member journey from sale through onboarding, activation, engagement, and renewal across all business lines
• Create programming that drives ongoing member engagement—peer networking, working groups, exclusive briefings, and executive connections
• Stand up simple playbooks and metrics for utilization, engagement, and QBRs—and use them to drive retention and expansion
• Own member success: ensure members see tangible ROI from both the product bundle and the community, and identify gaps that increase stickiness

Strategy & Cross-Functional Leadership

• Act as the internal owner of the institutional membership thesis and roadmap, informed by market feedback and performance data
• Align Sales, Events, Media, and Education leaders around clear priorities, constraints, and success metrics
• Provide regular, simple reporting on platform health (ARR, NRR, utilization, engagement) and recommend tradeoffs between short-term revenue and long-term moat

Your Experience

The ideal candidate has built or scaled a membership business where the value is a mix of content, access, events, and community—not just a software product.

• 8+ years in membership strategy, member experience, or platform roles—ideally within industry associations, trade groups, executive networks, research/advisory firms, membership-driven media, or institutional events businesses
• You've designed tiered membership models from scratch or significantly evolved existing ones, and you understand how to structure benefits that justify premium pricing ($50K+ annually)
• Experience creating and operating member programming—peer communities, working groups, executive forums, or similar engagement mechanisms that drive retention beyond the core product
• Proven ability to design pricing and packaging that aligns member value, cost to serve, and sales motion across multiple product lines
• Comfortable building and iterating on offerings using data from pilots, renewals, win/loss analysis, and member feedback
• Strong grasp of membership economics: ARR, NRR, cohort retention, utilization rates, and how they influence roadmap and resource allocation
• Track record of partnering closely with Sales, Finance, Events, and Marketing on GTM design, compensation, and rules of engagement
• Demonstrated success leading cross-functional initiatives where you don't own all the resources—you influence through clarity, frameworks, and trust
• Comfortable owning a 0→1 or 1→N initiative with imperfect inputs, evolving constraints, and clear accountability for outcomes
• Bias toward structured thinking, clear communication, and simple, measurable definitions of success
• Strong familiarity with Bitcoin, capital markets, and/or institutional finance required; deep conviction in Bitcoin's role in corporate treasury strategy preferred

Bonus: Experience with ASAE, association management, or membership certification programs. Background in policy, regulatory affairs, or industry advocacy.

Additional Benefits

• Unlimited Vacation
• Company MacBook
• Health, Dental, and Vision
• Remote First / Your Schedule
• 100% Paid Life Insurance and Disability
• Work alongside a talented, fast-paced team solving complex problems
• The opportunity to connect and network with Bitcoin industry leaders