Job Overview
- Conceptualization and Ideation:
- Collaborate with senior creative staff and project teams to brainstorm ideas, concepts, and visual solutions for various projects and campaigns.
- Participate in creative briefings and discussions to understand project requirements, target audience, and messaging objectives.
- Design Development:
- Assist in the development of design concepts, layouts, and visual treatments for digital and print materials, including but not limited to graphics, illustrations, logos, branding elements, and marketing collateral.
- Utilize graphic design software and other creative tools to create high-quality design assets that align with brand guidelines and project specifications.
- Production and Execution:
- Translate design concepts into finished deliverables, ensuring accuracy, consistency, and attention to detail throughout the production process.
- Prepare design files for print and digital distribution, including formatting, resizing, and optimization for various platforms and channels.
- Collaborate with internal and external stakeholders, including printers, vendors, and production teams, to coordinate production schedules and ensure the timely delivery of design materials.
- Brand Alignment:
- Ensure that all design materials adhere to brand guidelines, style standards, and visual identity requirements.
- Maintain consistency in design elements, color schemes, typography, and other brand attributes across all communications and collateral.
- Creative Collaboration:
- Work closely with cross-functional teams, including marketing, communications, and product development, to understand project goals and deliver creative solutions that meet business objectives.
- Participate in creative reviews, feedback sessions, and revisions to refine design concepts and optimize visual impact.
- Research and Innovation:
- Stay informed about design trends, industry best practices, and emerging technologies to continually enhance skills and knowledge.
- Explore new tools, techniques, and approaches to design, seeking opportunities for innovation and improvement in creative processes and outcomes.
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