Community & Content Manager

About the Role

Our client is building a revolutionary wellness-integrated financial advisory platform that bridges the gap between fitness/wellness communities and accessible financial planning. Starting with audience development and community building, they're positioning themselves to become a trusted thought leader in financial wellness while developing the foundation for future AI-driven personalized financial planning services.

Their mission is to bring high-quality financial planning resources—including estate planning, insurance, financial products, and comprehensive financial planning—to individuals who may not have sufficient financial plans to support their long-term goals.

We're seeking an experienced Community & Content Manager to lead our client's audience development and engagement strategy from the ground up. This is a foundational role for someone who thrives on building communities from zero and wants to be a key architect of their brand presence across social platforms.

You'll work closely with our client's founder and leadership team while supporting external vendor relationships to create compelling content and drive meaningful community engagement in the financial wellness space.

Key Responsibilities

Content Strategy & Creation

• Content Scheduling & Distribution: Plan, schedule, and distribute content across all social media platforms

• Writing & Copywriting: Create engaging captions, posts, and written content that resonates with the fitness/wellness-focused audience

• Content Planning: Develop content calendars aligned with business objectives and audience interests

• Brand Voice Development: Establish and maintain consistent brand voice, vision, and narrative across all channels

Community Management

• Audience Engagement: Foster meaningful interactions and build relationships with community members

• Community Building: Grow engaged audiences across social platforms from zero

• Feedback Collection: Gather and analyze community insights on content, positioning, pricing, and user experience

• Relationship Development: Identify and cultivate relationships with potential channel partners and collaboration opportunities

Vendor Coordination & Support

• External Team Support: Collaborate with and support relationships with graphic designers, video producers, and other creative vendors

• Creative Brief Development: Assist in providing briefs and creative direction to external teams while maintaining brand consistency

• Production Support: Help coordinate creative production timelines and deliverables

• Vendor Research: Support research and evaluation of creative partners and production tools based on experience

Analytics & Strategy

• Performance Monitoring: Daily oversight of social media performance and engagement metrics

• Reporting: Provide regular insights and recommendations based on performance data

• Strategic Input: Contribute to overall marketing strategy based on community feedback and market trends

• Tool Optimization: Recommend and implement social media management tools and processes

Operations Support

• Production Administration: Handle logistics related to content production and campaign execution

• Cross-functional Collaboration: Work closely with founder and project management/marketing lead

• Brand Activations: Identify and execute opportunities for community engagement and brand activations

Required Qualifications

• Bachelor's degree in Marketing or related field

• 5-8 years of social media and community management experience

• Proven track record building engaged communities from zero

• Exceptional writing skills with experience creating compelling social media captions and content

• Social Media Expertise: Deep understanding of social media best practices, trends, algorithms, and platform-specific strategies

• Platform Mastery: Advanced knowledge across major social media channels (Instagram, LinkedIn, TikTok, Facebook, Twitter, YouTube, etc.)

• Analytics Proficiency: Experience with social media management and analytics tools (Hootsuite, Buffer, Sprout Social, native platform analytics, etc.)

• Vendor Collaboration Experience: Working effectively with creative professionals (designers, videographers, etc.)

• Project Coordination: Skills for managing multiple creative deliverables and campaigns simultaneously

• Independent self-starter who can take ownership of projects with minimal supervision

• Strategic thinker who can contribute to high-level planning while executing tactical work

• Visionary mindset with ability to see the bigger picture while handling day-to-day operations

• Strong communication skills for managing internal team and external vendor relationships

• Adaptable and resourceful in a startup environment with evolving needs

Preferred Qualifications

• Experience in financial services, wellness, or fitness industries

• Background working with early-stage companies or startups

• Knowledge of affiliate marketing and partnership development

• Experience with content management systems and marketing automation tools

• Understanding of compliance considerations in financial services content

• Paid social media advertising experience

• Influencer marketing and partnership experience

What We Offer

• Ownership opportunity to build something meaningful from the ground up

• Flexible remote work arrangement with hourly compensation

• Clear growth trajectory with defined expansion opportunities

• Collaborative environment working directly with founders

• Professional development opportunities in a growing industry

• Competitive hourly compensation

Growth Path & Timeline

• Initial Phase (Months 1-3): 10-15 hours per week, focusing on foundation building and community establishment

• Expansion Phase (Months 3-6): Transition to part-time role (20-30 hours per week) as audience grows and platform develops

• Full Development (Year 1+): Potential progression to full-time role based on business growth and performance

• Long-term Opportunity: Strategic leadership responsibilities including team management, partnership development, and platform strategy through 2026 and beyond

This structure allows you to grow with the company while maintaining flexibility in the early stages, with clear milestones for increased responsibility and compensation.