SEO Specialist
Job Overview
Our client is seeking a Mid-Senior SEO Specialist to drive organic growth across multiple international markets. This position can be based in either Malta or Vienna and offers the opportunity to work in a dynamic, data-driven environment focused on long-term digital growth.
Key Responsibilities
Technical SEO
Conduct technical SEO audits and identify opportunities for website optimisation.
Manage crawling, indexing, site architecture, internal linking, and structured data implementation.
Monitor website performance and Core Web Vitals.
Work closely with development teams to resolve technical SEO issues.
Support international SEO initiatives, including hreflang implementation.
SEO Strategy & Analysis
Develop and execute keyword research and content strategies.
Conduct competitor analysis, market research, and search trend monitoring.
Stay up to date with search engine algorithm changes and recommend appropriate actions.
Prioritise SEO initiatives based on business impact and growth opportunities.
Analyse performance data and provide actionable recommendations.
Content & Organic Growth
Create SEO content briefs and optimise existing content.
Develop topic clusters and scalable content frameworks.
Optimise pages for search intent, SERP features, and E-E-A-T best practices.
Support AI search visibility initiatives and generative search optimisation (GEO/AEO).
AI Search & Emerging SEO
Optimise content for AI-powered search experiences and answer engines.
Evaluate and implement AI tools for SEO research, content optimisation, and workflow automation.
Monitor developments in AI search and emerging organic discovery channels.
Reporting & Performance
Track rankings, traffic, visibility, and conversion metrics.
Build reports and dashboards using SEO and analytics platforms.
Support attribution, tracking, and performance measurement initiatives.
Present regular performance reports and recommendations to stakeholders.
Requirements
Minimum 4 years of hands-on SEO experience, ideally within competitive or international markets.
Strong technical SEO knowledge, including crawling, indexing, JavaScript SEO, schema markup, and site architecture.
Experience using tools such as Screaming Frog, Ahrefs, Semrush, Google Search Console, and GA4.
Good understanding of international SEO and multi-market website management.
Experience with AI-powered search optimisation (AEO/GEO) would be considered an advantage.
Strong analytical skills with the ability to translate data into meaningful business recommendations.
Excellent communication skills and the ability to collaborate effectively with content, product, and development teams.