A+ Content Specialist / Merchandiser

PRIMARY RESPONSIBILITIES & DUTIES

● Group products into variations/bundles across Amazon, Walmart, Target, and Shopify.

● Conduct A/B testing on Amazon (titles, main images, and other key elements) to improve CTR and conversion.

● Oversee and maintain A+ content on Amazon (manage creative input and ensure content elevates listings).

● Audit product listings regularly to ensure accuracy, compliance, and optimization for search visibility.

● Adjust categories and browse nodes on Amazon to improve traffic and product discoverability.

● Manage Amazon and Target promotions, ensuring discounts and deals are set up correctly and aligned with marketing campaigns.

● Monitor new product launches, collaborating with the marketing team to ensure smooth rollout and visibility.

● Manage Shopify search synonyms to improve search accuracy and flag opportunities to admin team for better visibility.

● Assist in website merchandising, including banner management and product placement, as time allows.

● Report on merchandising KPIs (conversion rates, CTR, promotional lift, search visibility, etc.) and recommend improvements.

Must-Have Qualifications

● 3+ years of experience with Amazon product listing optimization and marketplace merchandising.

● Strong understanding of Amazon Seller Central and marketplace tools.

● Proven success in improving product visibility and conversion through listing optimization and testing.

● Eye for detail with the ability to spot inconsistencies, errors, or opportunities for improvement.

● Solid understanding of e-commerce merchandising principles and how they affect customer behavior.

● Strong organizational and project management skills, able to manage multiple listings, promotions, and campaigns simultaneously.

● Excellent communication and collaboration skills across marketing, design, and operations teams.

Nice-to-Have Qualifications

● Experience with Shopify merchandising tools, including search optimization and on-site promotions.

● Familiarity with Target Plus, Walmart Seller Center, and multi-channel optimization.

● Hands-on experience with Amazon A+ content creation or liaising with creative teams/agencies.

● Understanding of Amazon Brand Registry and brand store optimization.

● Experience with reporting and analytics tools (Helium 10, Jungle Scout, ChannelAdvisor, or similar).

● Background in consumer products, toys, or collectibles merchandising.

● Experience with site merchandising (banners, homepage updates, seasonal refreshes).