Assistant Sales Development Manager, Retail Lead

Overview
The Assistant Sales Development Manager, Retail Lead, supports the Sales Development Manager in driving client growth through strategic sales planning and hands-on retail execution. This role blends account support, trade planning, analytics, and in-store merchandising to increase market share, volume, and profitability. The Assistant Sales Development Manager, Retail Lead will cover stores in MA, NH, ME, and RI.

What You’ll Do

• Support client relationships by executing strategies for assortment, pricing, promotion, and merchandising
• Assist in short- and long-term sales and category plans aligned to customer and company objectives
• Manage trade funds, ensure accurate postings, and monitor spend against approved plans
• Analyze category, customer, and market trends using syndicated data and promotional insights
• Coordinate with Sales, Customer Service, and field teams to ensure flawless execution
• Conduct regular store visits to ensure strong in-store presence and merchandising standards
• Set up POS materials, signage, and displays; ensure new items are cut in and selling properly
• Build strong relationships with Store Management and Retail Associates
• Communicate field insights, issues, and opportunities in a timely manner

What You Bring

• Associate or Bachelor’s degree, or equivalent experience (4 -10 years preferred)
• Strong communication, analytical, and problem-solving skills
• Ability to manage multiple priorities and work independently in a fast-paced environment
• Proficiency in Microsoft Office (Excel, PowerPoint, Outlook, Word)
• Valid driver’s license, reliable transportation, and willingness to travel regularly to MA, NH, ME, and RI,
• Ability to lift up to 50 lbs and perform in-store merchandising tasks

Why This Role Matters

This role is critical in connecting sales strategy with in-store execution - ensuring plans turn into results at shelf level.