Global Trade Marketing Specialist

Adrian Magnus, part of Carazo Enterprise SL, is a leading distributor of premium cigars across Europe, the U.S., and Latin America. Since 2012, we've built a portfolio of 30+ exclusive cigar brands and a team of 40+ professionals, operating from hubs in Spain, Panama, and Costa Rica, all driven by quality, heritage, and customer satisfaction.

Position Summary

We’re hiring an experienced Global Trade Marketing Specialist to elevate our brand visibility and drive growth across key international markets (EU & USA).

This is a high-impact role where you'll lead trade marketing initiatives end-to-end, from managing exhibitions and retail activations to coordinating promoters, vendors, and POS deployment. If you're a creative and data-driven marketer who thrives in global environments and loves seeing strategy turn into sales, this role is for you.

Requirements

Trade Marketing & Retail Activation (B2B / Retail)

• Plan and execute trade marketing programs across EU & U.S. markets.
• Manage product visibility in wholesale, retail, HoReCa, and duty-free channels.
• Develop and deploy POS materials (displays, banners, catalogs) and ensure visual compliance.
• Run B2B email campaigns (Mailchimp, HubSpot) and co-op promotions with partners.
• Monitor KPIs for retail and field activities (activations, facings, cost per activation, etc.).

Exhibitions & International Events

• Own full event cycles: planning, budgeting, vendor management, design, logistics, on-site execution, and reporting.
• Coordinate booth design and logistics (shipping, customs, setup).
• Deliver post-event reports: leads generated, cost per lead, conversion insights.

Promoter & Field Team Management

• Recruit, brief, and oversee promoters through agencies or direct sourcing.
• Set goals and KPIs for promoters and ensure consistent brand representation.

Reporting & Collaboration

• Work closely with Sales, Brand, and Logistics teams to ensure smooth execution.
• Align with Brand & Marketing teams on messaging, visuals, and campaign tone.
• Track ROI and optimize strategy based on data and feedback.

What We’re Looking For

• Bachelor’s degree in Marketing, Business, PR, Communications, or a related field.
• Minimum 5 years of experience in Trade Marketing, Brand Activation, or Retail/Field Marketing (ideally in FMCG, premium tobacco, or luxury goods).
• Experience managing international exhibitions and trade activations.
• Skilled in coordinating field teams and promoters.
• Strong trade marketing project management: planning, budgeting, reporting.
• Experience using HubSpot, Mailchimp, or similar CRM/email tools.
• Advanced English proficiency (C1+); Spanish is a strong plus.
• Ownership mindset with accountability, adaptability, and motivation to grow in a fast-scaling brand.
• Located in Eastern Europe or able to collaborate remotely within a similar time zone.

Benefits

• Competitive Compensation: $2,000–$2,500 USD per month (B2B contract), depending on experience.

• Fully Remote: Work flexibly from anywhere in Eastern Europe.
• Global Exposure: Work directly with executive leadership and international teams.
• Travel Opportunities: Participate in top-tier trade shows and industry events across the EU and U.S.
  

Upload your CV, answer the screening questions, and take the first step toward becoming part of a dynamic, multicultural work environment. We can’t wait to meet you!