Product Marketing Manager
FullTimeJob Overview
At Trengo, we are looking for a Product Marketing Manager to drive industry-specific positioning, go-to-market execution, and sales enablement that fuels customer acquisition and pipeline growth.
We believe in a world where technology empowers the relationship between companies and their customers. That's why our mission is to build an AI-powered customer engagement platform that replaces repetitive work with meaningful conversations. Our software allows customer-facing teams to communicate with customers via multiple channels, all in one shared inbox: Email, Instagram, Facebook, WhatsApp, live chat…you name it.
With a Series A investment of $36M led by Insight Partners and Peak Capital, and as one of the four official WhatsApp Business Solutions Providers in the Netherlands, we empower our customers to scale their businesses and optimize the channels their clients truly prefer.
In this role, you will report to the Head of Product Marketing & Adoption and work as an individual contributor, executing hands-on product marketing work that drives measurable business results.
Key Responsibilities
Industry Positioning & Messaging: Build and continuously refine vertical-specific positioning, messaging frameworks, and use cases that translate Trengo's platform capabilities into clear value propositions and tangible ROI for target industries.
Sales Enablement & Collateral: Create and maintain high-impact sales enablement materials including battlecards, pitch decks, discovery guides, demo scripts, and one-pagers that accelerate sales cycles.
Go-to-Market Campaigns: Collaborate with Sales, Product, and Revenue Marketing to support integrated, product-led campaigns that generate qualified pipeline through targeted industry messaging.
Market Intelligence: Conduct win/loss interviews and customer research to validate positioning, identify opportunities, and share actionable insights with Marketing leadership and Sales to help refine ICPs and go-to-market approaches.
What you’ll bring
3+ years in product marketing at a B2B SaaS startup or scaleup with demonstrated results supporting sales-led GTM motions.
Strong project management skills. You can build and launch complete go-to-market packages (positioning, demos, content, enablement) on schedule.
Excellent writing and storytelling ability with a track record of creating sales assets that get used.
Comfort working cross-functionally with Sales, Product, and Marketing teams in a fast-paced environment.
Data-driven mindset. You measure impact and iterate based on conversion metrics and feedback.
Hunger to grow into a Senior PMM role as Trengo scales.
Nice-to-Haves
Familiarity with enablement tools.
Exposure to partner co-marketing or channel marketing.
Understanding of hospitality, travel, ecommerce, or leisure industry workflows.
What’s in it for you?
We believe in supporting you to perform at your best and grow with us:
🚀 Career growth with clear departmental tracks and support from your manager.
🌍 Hybrid working + 2 months per year to work abroad.
🧘 Mental health support with free sessions from on-demand psychologists (OpenUp).
📚 Learning budget + 2 extra days off to attend courses or conferences.
🌴 28 vacation days to rest, recharge, and travel
🚆 Travel reimbursement to our Utrecht HQ.
📶 Monthly internet & phone allowance to stay connected.
🍴 Daily warm lunches prepared by our workplace experience team when you’re at our beautiful Utrecht office.
💼 Pension contribution to help you plan for the future.
🛫 Sabbatical: After two years, enjoy up to three months away (unpaid) to rest, recharge, or see the world.
Our culture & values
At Trengo, our culture is shaped by four core values:
Dynamic – We experiment boldly and adapt quickly.
Future-proof – We embrace AI and new technologies to amplify impact.
Ownership – We win together and hold ourselves accountable.
Open – We treat everyone with respect and transparency.
You’ll feel this in everything we do! From the way we collaborate, to the way we celebrate wins together.
Ready to make an impact?
If you’re excited to sell AI-powered solutions and help shape the future of customer engagement, we’d love to meet you.
👉 Apply today and let’s grow together!
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