Assistant Manager, Brand & Social

About the Role

We are looking for an Assistant Manager, Brand & Social to support the development and execution of brand, campaign, and social media initiatives across Mudah and Carousell. This role will manage brand and social programmes across multiple brands, audiences, and business priorities, while identifying opportunities for integrated and dual-brand initiatives that strengthen overall brand and business impact.

Working closely with Business, Product, Growth, and external partners, you will help strengthen brand awareness, engagement, and consideration across key customer segments.

This is a hands-on role for someone who enjoys combining strategy, creativity, stakeholder management, and execution to build strong brands and deliver measurable business outcomes.

Key Responsibilities

Brand Strategy & Management

• Support the development and execution of brand strategies across Mudah and Carousell, ensuring alignment with business objectives and growth priorities
• Translate audience insights, market opportunities, and business priorities into actionable brand initiatives, campaigns, and communication strategies
• Support the development of brand positioning, audience segmentation, messaging frameworks, and communication plans across multiple brands and customer segments
• Ensure consistency of brand positioning, messaging, tone of voice, and creative execution across channels and customer touchpoints
• Identify opportunities for integrated and dual-brand initiatives that strengthen overall brand and business impact

Campaign Strategy & Execution

• Lead end-to-end planning and execution of integrated marketing campaigns across online and offline channels
• Develop campaign objectives, messaging frameworks, audience strategies, and channel plans across Mudah, Carousell, and dual-brand initiatives where relevant
• Coordinate campaign delivery across stakeholders, agencies, vendors, and partners to ensure alignment and effective execution
• Monitor campaign performance and identify opportunities to improve effectiveness and business impact
• Manage campaign timelines, budgets, risks, and post-campaign evaluations

Social Media & Content

• Lead social media strategy and content planning across Mudah and Carousell
• Manage content calendars across multiple brands, ensuring alignment with campaign, audience, and business priorities
• Identify audience, cultural, and industry trends to strengthen brand relevance and engagement
• Oversee content development, influencer collaborations, creator partnerships, and community initiatives
• Monitor social media performance and recommend optimisation opportunities across platforms and audience segments

Media Planning & Partnerships

• Support media planning and campaign amplification strategies across paid, owned, and earned channels
• Identify partnership and collaboration opportunities that strengthen brand visibility and audience engagement across one or multiple brands
• Coordinate media, agency, and partner relationships to support campaign objectives and business priorities
• Monitor campaign and media effectiveness to improve future planning and investment decisions

Agency, Vendor & Event Management

• Manage relationships with agencies, production houses, freelancers, media partners, and vendors
• Coordinate creative development, production timelines, budgets, and campaign delivery across multiple campaigns and brands
• Support planning and execution of events, launches, sponsorships, and brand activations
• Ensure projects are delivered on time, within budget, and to a high standard

Team Leadership & Stakeholder Management

• Lead and develop team members across Brand and Social functions
• Provide coaching, guidance, and support to strengthen capability and execution quality
• Foster collaboration across Marketing, Product, Business, and external stakeholders
• Align stakeholders across multiple brands, business units, and audience segments to ensure coordinated execution and consistent customer experiences
• Drive accountability, alignment, and effective decision-making across projects and campaigns