Marketing Specialist (Intermediate & Senior)

What you will do…

• Drive the development and execution of integrated marketing campaigns across digital, social media, email, events, and strategic partnerships to drive brand awareness and revenue growth.
• Serve as layered leadership for the Marketing & Communications Manager
• Own and optimize digital marketing initiatives including SEO/SEM, PPC, social media advertising, and email marketing to generate qualified leads and improve conversion rates.
• Analyze market trends, customer insights, and competitor activities to identify opportunities and inform strategic marketing decisions.
• Partner closely with cross-functional teams including, creative product, and leadership to align marketing strategies with business goals and revenue targets.
• Plan and execute high-impact events, webinars, and conferences to strengthen brand positioning and stakeholder engagement.
• Track, measure, and report on marketing performance using key metrics and KPIs, providing actionable insights to continuously optimize campaigns and maximize ROI.
• Drive content strategy and messaging across channels to ensure consistency, clarity, and strong brand positioning.
• Utilize marketing and analytics tools including Google Analytics, Google Ads, Meta Ads Manager, and SEO platforms to monitor campaign performance and optimize marketing effectiveness.
• Support and contribute to PR and communication initiatives, including media engagement and corporate messaging. 
• Stay ahead of industry trends, emerging technologies, and best practices to continuously improve marketing effectiveness and innovation.