Digital Marketing Specialist

Brief

CC.Talent is seeking a results-driven and creative Digital Marketing Specialist to support an Australian-based business. This hybrid role combines digital marketing strategy and execution, graphic design, and light website development and maintenance.

The ideal candidate is both analytical and creative, someone who can manage campaigns, design engaging visual content, and confidently handle website updates and optimisations when required. This role suits a proactive individual who can work independently while delivering measurable marketing results..

Client Details

Our client is an established Australian organisation operating within a professional services environment. The business manages therapist services, client billing, and third-party payer arrangements. This role plays a key part in ensuring accurate payroll processing, invoice generation, accounts receivable management, and financial record keeping.

Responsibilities

Digital Marketing

• Develop and execute digital marketing strategies to increase brand awareness and lead generation

• Manage and optimise paid campaigns (Google Ads, Meta Ads, LinkedIn Ads)

• Plan and execute email marketing campaigns and automation workflows

• Monitor KPIs and provide performance reports with actionable insights

• Manage social media accounts including content scheduling, engagement, and growth strategies

• Support SEO initiatives to improve organic traffic and search rankings

Design & Creative

• Create digital assets including social media graphics, ad creatives, presentations, brochures, and email templates

• Ensure brand consistency across all marketing platforms

• Use tools such as Canva, Adobe Creative Suite, or similar design platforms

• Produce AI-assisted visuals where appropriate

• Support campaign launches with high-quality creative materials

Web Support (Light Development & Maintenance)

• Manage and update website content via CMS platforms (e.g., WordPress, Shopify, Webflow, or similar)

• Upload and optimise landing pages, blogs, product pages, and other content

• Implement minor layout, design, or content updates

• Coordinate with developers for larger technical updates when required

• Apply basic HTML/CSS knowledge when needed