Senior Manager, Brand Strategy (m/f/d)

Chaos is a leading global software company that provides world-class visualization and design solutions, empowering creative minds to bring ideas to life. 

For over twenty years, Chaos has developed innovative technologies serving multiple industries, including architecture and design, media and entertainment, and product e-commerce. Chaos’ solutions help architects, designers, VFX artists/animators, and other creative professionals share ideas, optimize workflows, and create immersive experiences.

Headquartered in Karlsruhe, Germany, Chaos is a global company with offices in 11 cities worldwide. In 2022, Chaos and Enscape merged, bringing together two industry-leading companies into one. Since then, Chaos has continued to grow with the additions of Cylindo, AXYZ Design, and Evolve Lab, further expanding our expertise and solutions across architecture, design, e-commerce, and AI. For more information, please visit chaos.com.

Senior Manager, Brand Strategy

***This position is based in Bulgaria, Germany, the UK, Denmark, the Czech Republic, and Italy, with remote/hybrid working options. Applicants must have a work/residence permit for the respective location.***

We’re seeking a Senior Manager, Brand Strategy to help drive and implement the direction of the Chaos brand, partnering closely with the Senior Director of Brand & Communications to turn insights into powerful narratives, campaigns, and measurable brand impact.

You’ll develop positioning, messaging, and brand-level campaigns that build awareness, emotional connection, and long-term equity. This is a role for a strategic thinker who will shape campaign strategy, write compelling copy, and collaborate closely with creative and marketing partners to bring ideas to life.

You’ll work alongside the Creative Director, who will transform strategic vision into world-class storytelling and visuals. Together, you’ll shape how the world sees and feels Chaos.

Main Responsibilities:

1. Brand Strategy and Positioning

• Partner with the Senior Director of Brand & Communications to drive the ongoing development of Chaos’s brand strategy, ensuring alignment with business goals, audience insights, and market opportunities.

• Define and evolve brand positioning, purpose, values, and architecture, ensuring clarity across all touchpoints.

• Conduct competitive and audience research to identify insights that shape campaigns and messaging.

• Partner with internal teams to ensure brand direction informs all campaigns and initiatives.

2. Messaging, Copywriting, and Storytelling  

• Develop and maintain the brand messaging framework and tone of voice guidelines that shape how Chaos communicates.

• Write and refine brand copy, from positioning statements and campaign narratives to taglines and manifestos.

• Partner with the Creative Director and marketing teams to ensure messaging aligns with the brand’s tone, values, and creative vision.

• Adapt brand storytelling for diverse audiences while maintaining a cohesive, recognizable voice.

3. Campaign Strategy and Ownership

• Lead brand-level campaigns from concept to analysis, defining the “why,” “what,” and “how” behind key brand initiatives.

• Translate brand and business objectives into briefs that inspire creative excellence and measurable outcomes.

• Partner with the Creative Director to co-develop campaign ideas and storytelling platforms that unify all marketing touchpoints.

• Oversee campaign planning, coordination, and cross-channel activation in partnership with internal teams.

4.  Measurement & Insights

• Define and monitor brand performance metrics (awareness, perception, share of voice, engagement).

• Analyze campaign results and translate data into clear insights and recommendations.

• Report on brand health and campaign impact, connecting brand activity to business outcomes.

• Continuously refine brand strategy and messaging based on performance and audience feedback.

5. Brand Operation

• Manage and mentor the Creative Production Manager, who currently oversees Chaos’s Digital Asset Management (DAM) system and brand merchandise program.

• Partner closely to evolve and scale the brand operations function, ensuring tools, systems, and processes support the broader brand strategy.

• Ensure brand assets, templates, merchandise, and toolkits are organized, accessible, up to date, and strategically aligned across the organization.

• Help strengthen global brand enablement by improving how teams access, use, and understand brand resources.