Product Marketing Manager (m/f/d)

Chaos is a leading global software company that provides world-class visualization and design solutions, empowering creative minds to bring ideas to life. 

For over twenty years, Chaos has developed innovative technologies serving multiple industries, including architecture and design, media and entertainment, and product e-commerce. Chaos’ solutions help architects, designers, VFX artists/animators, and other creative professionals share ideas, optimize workflows, and create immersive experiences.

Headquartered in Karlsruhe, Germany, Chaos is a global company with offices in 11 cities worldwide. In 2022, Chaos and Enscape merged, bringing together two industry-leading companies into one. Since then, Chaos has continued to grow with the additions of Cylindo, AXYZ Design, and Evolve Lab, further expanding our expertise and solutions across architecture, design, e-commerce, and AI. For more information, please visit chaos.com.

Product Marketing Manager

***This position is based in Bulgaria, Germany, and the Czech Republic, with remote/hybrid working options. Applicants must have a work/residence permit for the respective location.***

The Product Marketing Manager (PMM), Architectural Visualization is responsible for a group of products that are bringing value and addressing the pain points of a particular segment that Chaos is servicing. The main role of the PMM is to connect product strategy to the tactics needed to drive success in sales and marketing of the product group and achieve effective and sustainable results. This is a cross team role that acts as a connection between the product management and the business. This PMM role will be responsible for products within the Architectural Visualization segment.

Main Responsibilities:

Product Marketing Strategy:

• Uses market analysis, market sizing and segmentation to build the product marketing strategy 

• Stays on top of market trends and suggests strategies to be adopted to sustain the leading market- and mind- share of the product group and secure product growth  

• Understands the competitive environment and selects best strategies to respond to competitive dynamics

• Develops marketing strategy for launching new products and product updates 

• Develops strategy and tactics to reach maximum number of product group customers in the most profitable way 

Product Marketing Execution:

• Knows customers, their workflows and buying processes, identifies buyer and user personas 

• Collaborates with product management to develop product positioning and messaging that resonate with target buyer personas 

• Develops/adjusts product value proposition to clearly articulate how the product group addresses the customer pain points

• Мaintains supporting documentation that sets the direction and guidance for marketing execution (plans, strategic marketing briefs, communication calendars, etc) 

• Develops the marketing strategy and content grid needed for a product release and follows the marketing execution around it

• Generates sales-enablement materials like battle cards and product presentations and collaborates with Product Management for competitive analysis 

• Collaborates with the Marketing team to develop innovative programs that drive demand for the product group

Product Performance:  

• Drives tactics for increasing product adoption, usage and profitability 

• Suggests and collaborates with Customer Success on retention tactics

• Follows and analyses product performance against Marketing KPIs and develops strategies to achieve goals and targets

• Follows and analyses product performance in revenue and develops strategies to achieve goals and targets

Product Advocacy:

• Acts as the primary thought leader for the products in the product group 

• Serves as an internal and external product evangelist 

Analysis:

• Uses product data to make conclusions and recommendations

• Solves problems analytically, works with thorough use cases and scenarios, builds hypotheses, tests against them and measures impact

• Analyses customer buying behavior and product usage, reports on insights and trends