Team Lead Website (m/f/d)

Chaos is a leading global software company that provides world-class visualization and design solutions, empowering creative minds to bring ideas to life. 

For over twenty years, Chaos has developed innovative technologies serving multiple industries, including architecture and design, media and entertainment, and product e-commerce. Chaos’ solutions help architects, designers, VFX artists/animators, and other creative professionals share ideas, optimize workflows, and create immersive experiences.

Headquartered in Karlsruhe, Germany, Chaos is a global company with offices in 11 cities worldwide. In 2022, Chaos and Enscape merged, bringing together two industry-leading companies into one. Since then, Chaos has continued to grow with the additions of Cylindo, AXYZ Design, and Evolve Lab, further expanding our expertise and solutions across architecture, design, e-commerce, and AI. For more information, please visit chaos.com.

***This position is based in Bulgaria and Germany with remote/hybrid working options. Applicants must have a work/residence permit for the respective location.***

Main responsibilities

As Team Lead Website, you will join the Ecommerce leadership team and take full ownership of the digital experience of chaos.com, our primary commercial growth engine. You will oversee a high-visibility website that generates significant new customer ARR each year, ensuring it operates as a scalable, high-performing, and conversion-optimized e-commerce platform.

This role combines strategic leadership, hands-on execution, and cross-functional collaboration. You will lead a multidisciplinary website team of 4 and work closely with marketing, product, design, engineering, and performance teams to build a modern, digital-first user experience that drives trials, conversions, and revenue.

1. Ownership and Strategy 

• Own the global website experience across all pages, personas, funnels, and products, ensuring high performance, exceptional usability, and measurable commercial impact.

• Serve as the day-to-day business owner of chaos.com, responsible for quality, delivery, and continuous iteration.

• Define and drive the website roadmap together with the Ecommerce leadership team focused on scalable growth, digital-first user journeys, and revenue acceleration.
  

2. Execution and Leadership

• Lead the website team across infrastructure, UX, design, content, and conversion optimization, fostering alignment and strong delivery standards.

• Plan and execute site improvements in collaboration with brand, product, content, and growth teams.

• Translate business priorities user insights into page structures, navigation flows, and conversion paths.

• Partner with development  teams to release site changes in an agile, scalable, and technically sound way.
  

3. Optimization and Growth

• Prioritize and run A/B tests and site experiments to continuously improve conversion rates and engagement across the funnel.

• Maintain and evolve the CMS system, templates, and publishing processes to support efficient, scalable web operations.

• Collaborate with SEO/AIO and performance marketing teams to align content, landing pages, and technical structure with acquisition and visibility goals.

• Ensure the website supports complex multi-product e-commerce journeys and contributes directly to overall ARR growth.