Category and Insights Manager
Full Time 100000 - 110000 USD per-year-salaryJob Overview
The Category & Insights Manager will be responsible for analyzing market data, shopper behavior, and retail trends to inform strategic decisions across sales, marketing, and innovation. You’ll play a critical role in identifying growth opportunities, building category leadership with retail partners, and delivering compelling, insight-driven narratives that influence internal and external stakeholders.
The Category & Insights Manager will be responsible for analyzing market data, shopper behavior, and retail trends to inform strategic decisions across sales, marketing, and innovation. You’ll play a critical role in identifying growth opportunities, building category leadership with retail partners, and delivering compelling, insight-driven narratives that influence internal and external stakeholders.
Duties/Responsibilities:
- Own and manage syndicated data sources to track category, brand, and competitor performance.
- Analyze retail sales trends, distribution, pricing, and merchandising to identify growth drivers and white space opportunities.
- Partner with Sales to build category management stories and customer-specific presentations that drive retail buy-in.
- Conduct consumer and shopper insights research (quantitative and qualitative) to understand behaviors, preferences, and motivations around charcuterie and entertaining occasions.
- Develop dashboards, scorecards, and monthly reports that synthesize key performance metrics and actionable insights.
- Support new product innovation and brand strategy with data-driven insights and category rationale.
- Collaborate cross-functionally with Sales, Marketing, Innovation, and Finance to align data strategy with business goals.
- Stay ahead of food and lifestyle trends relevant to charcuterie, snacking, and entertaining to anticipate shifts in consumer demand.
Required Skills/Abilities:
- Proficiency with syndicated data platforms (Nielsen, IRI, SPINS, or similar) and shopper panel tools.
- Strong Excel and PowerPoint skills; familiarity with BI tools (e.g., Power BI, Tableau) is a plus.
- Exceptional analytical, storytelling, and presentation skills—able to turn complex data into compelling insights.
- Deep understanding of retail dynamics, category strategy, and shopper marketing.
- Experience working with grocery, mass, natural, and/or specialty retail channels.
- Passion for food, entertainment, and the evolving consumer landscape.
Education and Experience:
- Bachelor’s Degree or equivalent.
- 5+ years of experience in category management, business analytics, or consumer insights, preferably in CPG or food/beverage.
- Experience working with grocery, mass, natural, and/or specialty retail channels.