Product Marketing Manager

The ideal candidate will possess a combination of product marketing, creativity, analytical thinking, problem-solving, and communication skills. This role will primarily support the senior team, focusing on critical business initiatives for the buyers and suppliers of our programmatic sample platform, with a specific focus on the demand side of our marketplace. This PMM will also serve as the lead on our Data Solutions business line. The role will work closely with Product, Sales, Customer Success, Project Success, Marketing, and other departments.

Responsibilities

• Own the Go to Market planning, launch, and execution for an emerging business line from idea through launch. Support product marketing activities across core business lines as needed. 

• Support cross-functional partnership with Product and Commercial teams to identify market opportunities, define new features and products, validate with clients, and contribute to value propositions and market positioning.

• Assist in conducting competitive, market, and customer research to uncover key customer and competitive insights that drive positioning. Help package findings into resources like market trends presentations, internal battle cards, and win/loss reports.

• Contribute to synthesizing market intelligence & customer insights and support the team in being the expert on our customers and the broader market research and advertising industries.

• Partner with the broader marketing team to translate value propositions, positioning, and messaging to inform marketing and sales initiatives, including content creation and sales collateral.

• Support the overall Go to Market planning and execution for new products and features (specifically those related to self-service UI, services, APIs, and synthetic data) from idea through launch.