Product Strategist

 

Codeway is a global consumer tech company with more than 400M users worldwide.

Since 2020, we’ve built and scaled 60+ mobile apps across creativity, productivity, wellness, language learning, and entertainment.

Our flagship apps — Retake AI, Cleanup, Learna, and DramaPops — and many of them lead their categories globally. In 2024, we became the most downloaded app publisher on iOS, driven by cutting-edge AI research, sharp data-driven execution, and a relentless focus on product and marketing.

We’re a team of 300+ people across İstanbul and Barcelona who bring curiosity, passion, trust, and ownership to everything we build. Recognized as a #1 LinkedIn Top Startup and a Great Place to Work in Europe, Codeway is where ambitious people do their life’s best work.

We’re building the next generation of consumer tech and reimagining what mobile apps can be.

This is Codeway. This is our way. Join us.

 

 

As a Product Strategist at Codeway, you will play a crucial role in shaping the strategic direction of our mobile app products. This position requires a deep understanding of the AI and mobile app landscapes, including emerging trends, technologies, and market dynamics. You will work closely with cross-functional teams, including Product, Engineering, Marketing, and Executive Leadership, to inform and influence our long-term product strategies.

 

WHAT YOU’LL DO

 

·      Conduct in-depth research and analysis of AI trends, market dynamics, and consumer behaviors to identify potential opportunities for innovation in our app portfolio.

·      Strategically evaluate new product ideas and features, assessing their fit within our overall product strategy and market potential.

·      Collaborate with cross-functional teams to surface opportunities and threats, make data-driven strategic decisions, and frame actionable product recommendations.

·      Communicate insights and strategic recommendations effectively to stakeholders, including executives and cross-functional partners, to influence product roadmap decisions.

 

WHAT YOU’LL BRING

 

·      Strong analytical and problem-solving skills, with an ability to interpret complex data and translate insights into actionable strategies.

·      Excellent communication and collaboration skills, with experience in influencing cross-functional teams and decision-makers.

·      Demonstrated ability to work in fast-paced and evolving environments.

·      University degree in business, marketing, analytics, engineering, or a related field.

 

 

·      1-3 years of experience in a role involving strategy, product management, consulting, or a related field.

·      Proven track record of identifying emerging trends and translating them into successful product strategies.

·      Experience in the mobile app industry, particularly in roles involving AI technology.

·      Creative thinking and innovation-oriented mindset.

 

WHAT WE OFFER

· Great Place to Work. As our top team member, you'll be a part of a fast-growing startup and have the privilege to enjoy our accredited “BEST WORKPLACES” environment, ranked first among all workplaces.

· A Competitive Compensation Package. Long story short, we take care of you.

· A Meal Compensation. That is actually enough for a decent & nutritious lunch, we’re not following the industry standard.

· Full Health Benefits. To keep you away from all the trouble, we provide unlimited private health insurance and cover the HPV vaccine.

· Pet Adoption Support. We cover the primary healthcare expenses, parasite vaccinations, and microchip costs that may arise within the first year after employees adopt a pet.

· Cool Tech Stack. Macbook, iPhone 15 Pro, magic mouse, magic keyboard; an adjustable desk with a 4K screen and any other gadget you may need in your job.

· Sport Activities Support. We care about your physical wellbeing and support your gym membership.

· Learning Never Ends! Training budget to help you grow in your role, gain new skills, and learn new things.

· Udemy Free Pass. An unlimited Udemy subscription.

· Flexible Schedule & Unlimited Vacations. This isn’t a “clock in, clock out” company. We care about your productivity, not tracking every minute you’re on site. It’s up to you to always be responsible with your work, no matter where you are or what schedule you’re keeping.

· English Course Support. Be more global and perform best at your work.

· Comprehensive Well-being Support. Through our partnership with Meditopia, we now offer free psychological counseling, along with additional services like dietitian, personal trainer, parenting consultant, physiotherapist, child & adolescent therapist, and face-to-face counseling for employees in Istanbul.

· A Top-Notch Office. Located at the heart of Istanbul, right next to Levent Metro Station at Ferko Signature.

· Codebrew. Yes, you’ve heard it right: We love coffee so much that we’ve built our own coffee shop inside our office, where we also provide healthy snacks at certain hours.

· Free Breakfast. At Codebrew - every morning at 9:30 AM.

· No Dress Code. Dress as you like.

· Happy Hours Every Friday. Every. Single. Friday. When it’s 5 PM: Screens off, party on! (Check out Codeway on Instagram)

· Dream Team. Average Codeway member is young, talented, and passionate - which makes our working environment extremely dynamic. Need proof? Take a look at our Instagram.

· Gaming Area. Whenever you need to take a break from hard work and relax with your favorite games, our PS5 corner will be waiting for you.

· Software Support. Subscription to any software you might need to perform at your best.

· Public Transportation Support. Daily public transportation support is on us, covered by an additional monthly compensation.

· Parent Support. Becoming a parent is a big moment, and Codeway celebrates it with you. We offer a one-time grant to support our new parents.

· Massage Room. When you need a moment to recharge and unwind, our massage chair room will be ready to offer you a relaxing break.

 

 

THE RECRUITING PROCESS

 

We are committed to keeping our recruitment process short and transparent. Here’s how it looks like:

 

1. Application: Send us your CV or LinkedIn profile. You can also just write a few words about yourself.

2. Case Study: We might send you a task to solve.

3. Talent & Culture Interview: Let’s talk about your experience & expectations and see what we can achieve together.

4. Technical Interview: You will meet with future team lead to go over the case and your technical capabilities in detail.

5. Final Interview: A final interview with the executive team to see if we're all on the same page.

6. Welcome Aboard! You are now a part of the team.

 

 

Codeway is a global consumer tech company with more than 400M users worldwide.

Since 2020, we’ve built and scaled 60+ mobile apps across creativity, productivity, wellness, language learning, and entertainment.

Our flagship apps — Retake AI, Cleanup, Learna, and DramaPops — and many of them lead their categories globally. In 2024, we became the most downloaded app publisher on iOS, driven by cutting-edge AI research, sharp data-driven execution, and a relentless focus on product and marketing.

We’re a team of 300+ people across İstanbul and Barcelona who bring curiosity, passion, trust, and ownership to everything we build. Recognized as a #1 LinkedIn Top Startup and a Great Place to Work in Europe, Codeway is where ambitious people do their life’s best work.

We’re building the next generation of consumer tech and reimagining what mobile apps can be.

This is Codeway. This is our way. Join us.

 

 

As a Product Strategist at Codeway, you will play a crucial role in shaping the strategic direction of our mobile app products. This position requires a deep understanding of the AI and mobile app landscapes, including emerging trends, technologies, and market dynamics. You will work closely with cross-functional teams, including Product, Engineering, Marketing, and Executive Leadership, to inform and influence our long-term product strategies.

 

WHAT YOU’LL DO

 

·      Conduct in-depth research and analysis of AI trends, market dynamics, and consumer behaviors to identify potential opportunities for innovation in our app portfolio.

·      Strategically evaluate new product ideas and features, assessing their fit within our overall product strategy and market potential.

·      Collaborate with cross-functional teams to surface opportunities and threats, make data-driven strategic decisions, and frame actionable product recommendations.

·      Communicate insights and strategic recommendations effectively to stakeholders, including executives and cross-functional partners, to influence product roadmap decisions.

 

WHAT YOU’LL BRING

 

·      Strong analytical and problem-solving skills, with an ability to interpret complex data and translate insights into actionable strategies.

·      Excellent communication and collaboration skills, with experience in influencing cross-functional teams and decision-makers.

·      Demonstrated ability to work in fast-paced and evolving environments.

·      University degree in business, marketing, analytics, engineering, or a related field.

 

 

·      1-3 years of experience in a role involving strategy, product management, consulting, or a related field.

·      Proven track record of identifying emerging trends and translating them into successful product strategies.

·      Experience in the mobile app industry, particularly in roles involving AI technology.

·      Creative thinking and innovation-oriented mindset.

 

WHAT WE OFFER

· Great Place to Work. As our top team member, you'll be a part of a fast-growing startup and have the privilege to enjoy our accredited “BEST WORKPLACES” environment, ranked first among all workplaces.

· A Competitive Compensation Package. Long story short, we take care of you.

· A Meal Compensation. That is actually enough for a decent & nutritious lunch, we’re not following the industry standard.

· Full Health Benefits. To keep you away from all the trouble, we provide unlimited private health insurance and cover the HPV vaccine.

· Pet Adoption Support. We cover the primary healthcare expenses, parasite vaccinations, and microchip costs that may arise within the first year after employees adopt a pet.

· Cool Tech Stack. Macbook, iPhone 15 Pro, magic mouse, magic keyboard; an adjustable desk with a 4K screen and any other gadget you may need in your job.

· Sport Activities Support. We care about your physical wellbeing and support your gym membership.

· Learning Never Ends! Training budget to help you grow in your role, gain new skills, and learn new things.

· Udemy Free Pass. An unlimited Udemy subscription.

· Flexible Schedule & Unlimited Vacations. This isn’t a “clock in, clock out” company. We care about your productivity, not tracking every minute you’re on site. It’s up to you to always be responsible with your work, no matter where you are or what schedule you’re keeping.

· English Course Support. Be more global and perform best at your work.

· Comprehensive Well-being Support. Through our partnership with Meditopia, we now offer free psychological counseling, along with additional services like dietitian, personal trainer, parenting consultant, physiotherapist, child & adolescent therapist, and face-to-face counseling for employees in Istanbul.

· A Top-Notch Office. Located at the heart of Istanbul, right next to Levent Metro Station at Ferko Signature.

· Codebrew. Yes, you’ve heard it right: We love coffee so much that we’ve built our own coffee shop inside our office, where we also provide healthy snacks at certain hours.

· Free Breakfast. At Codebrew - every morning at 9:30 AM.

· No Dress Code. Dress as you like.

· Happy Hours Every Friday. Every. Single. Friday. When it’s 5 PM: Screens off, party on! (Check out Codeway on Instagram)

· Dream Team. Average Codeway member is young, talented, and passionate - which makes our working environment extremely dynamic. Need proof? Take a look at our Instagram.

· Gaming Area. Whenever you need to take a break from hard work and relax with your favorite games, our PS5 corner will be waiting for you.

· Software Support. Subscription to any software you might need to perform at your best.

· Public Transportation Support. Daily public transportation support is on us, covered by an additional monthly compensation.

· Parent Support. Becoming a parent is a big moment, and Codeway celebrates it with you. We offer a one-time grant to support our new parents.

· Massage Room. When you need a moment to recharge and unwind, our massage chair room will be ready to offer you a relaxing break.

 

 

THE RECRUITING PROCESS

 

We are committed to keeping our recruitment process short and transparent. Here’s how it looks like:

 

1. Application: Send us your CV or LinkedIn profile. You can also just write a few words about yourself.

2. Case Study: We might send you a task to solve.

3. Talent & Culture Interview: Let’s talk about your experience & expectations and see what we can achieve together.

4. Technical Interview: You will meet with future team lead to go over the case and your technical capabilities in detail.

5. Final Interview: A final interview with the executive team to see if we're all on the same page.

6. Welcome Aboard! You are now a part of the team.