Brand Manager

Comoto is looking for a dynamic, enthusiastic Brand Manager ready to champion and scale our portfolio of Exclusive Brands. This is your chance to own the brand narrative—driving market strategy, elevating external visibility, and maximizing internal engagement to drive sales growth and increase market share. You'll act as the crucial brand shepherd, ensuring the market intent and authentic message of every product and category travels seamlessly from initial concept to a powerful customer experience. Cross-functional relationships are key to the success of this position, as the Brand Manager will work with the product team, store teams, as well as the marketing and merchandising teams to translate the strategic vision into direct market impact. 

Our Brand Manager Will:

• Work with the product and marketing teams to create seasonal Product Strategies

• Provide market/product analysis and forward-facing customer needs

• Participate in planning and offer input for seasonal assortment offerings

• Lead the Limited Edition product releases and activation

• Calendar Coordination between product team/seasonal releases and creative/shared services

• Coordination of asset creation with cross-functional teams

• Coordinate product needs and communications with outside influencers and media

• Communicate and manage timelines for deliverables 

• Conduct ongoing analysis for increased company-wide EB inclusion and support

• Prepare and present seasonal product and marketing programs to teams and executive management

• Conduct weekly reporting and provide status updates

Branding, Events, Promotions:

• Manage the refresh and maintenance of all EB brand and design guides

• Participate in external EB Events & Promotions - including attendance, coordination and support

Stores:

• Manage EB product feedback and input from Store Teams

• Support Store Merchandising and point of sale 

• Provide input on store fixturing and product presentation

• Consistent store visits and communication

Online:

• Work with Marketing team to implement EB’s go-to-market branding strategies

• Monitor and maintain brand presentation consistency

• Coordinate product team and marketing team collaboration

• Monitor “pinning” of EB products on online sites

• Monitor the effectiveness of “enhanced” online PDP pages for EB products

• Create catalog tasks for new products

• Coordinate with creative teams in asset creation and new LP to highlight EB campaigns