Communication Lead

The Communication Lead plays a key coordination role across brand communications, PR, content development, media initiatives and corporate events, ensuring consistent execution and follow-up across all communication touchpoints.

The role requires a proactive, organised and autonomous profile, able to manage tasks independently, anticipate needs and make recommendations within agreed priorities and communication guidelines.

Responsibilities for this position include but are not limited to:

1. Communications, Campaigns & Media

• Coordinate the execution of the communication plan to support the company’s brand and communication goals, within designated budgets and agreed priorities.
• Coordinate the execution and follow-up of media campaigns in line with approved media plans.
• Contribute to the implementation of communication initiatives across relevant channels and audiences.
• Draft internal communications when required.
• Coordinate joint advertising opportunities and trade exchanges to support brand visibility in key markets.
• Monitor communication budgets, costs and follow-up related to planned activities.
• Conduct research on market trends, competitor strategies, and relevant industry news to support communication planning.
• Provide insights, ideas, and recommendations to enhance communication strategies and campaign performance.

2. Public Relations

• Coordinate the implementation of PR campaigns and strategies in collaboration with dedicated PR agencies and representatives.
• Coordinate press releases, media advisories, and other PR materials, including copywriting, proofreading, and translation follow-up when required.
• Coordinate media visits, press trips, press events, and launches, ensuring smooth organisation and follow-up.
• Build and maintain positive relationships with media, partners, suppliers, and stakeholders.
• Monitor media coverage, compile PR reports, and share relevant insights on visibility, performance, and media trends.
• Track and evaluate the effectiveness of communication and PR initiatives, sharing relevant learnings and recommendations.

3. Brand Content

• Ensure brand consistency across communication materials, in line with brand guidelines, tone of voice and visual identity.
• Coordinate the development and update of communication materials such as brochures, newsletters, presentations, press kits and other brand content.
• Coordinate the preparation, production and follow-up of photo and video shoots.
• Proofread and edit content to ensure clarity, consistency, accuracy and brand alignment.

4. Corporate Events Management

• Coordinate the execution of corporate events, ensuring alignment with the brand image and communication objectives.
• Liaise with suppliers, journalists, partners and internal teams to ensure smooth event preparation and operations.
• Prepare post-event evaluations to measure results and recommend improvements.
• Ensure timely coordination, documentation and follow-up of event-related actions.