Creator Partnerships Manager

We are launching new ventures to expand the Cricut ecosystem and are exploring new digital marketplaces to empower creativity in entirely new ways.

We need a Marketplace Manager to build the content library for each of these new initiatives from scratch. You won’t be managing an existing list of partners; you will be the "Head of Supply." Your job is to find the best independent designers in specific creative verticals, vet their work to make sure it’s actually good (and commercial), and convince them to join our new ecosystem.

The Role: Partnership Outreach, Curator, & Community Lead

You are the bridge between the external world of independent creators and our internal product teams.

1. Partnership Outreach

• High-Volume Outreach: You need to be comfortable finding talent on Instagram, TikTok, Pinterest, and Etsy. We’re talking about sending 50+ cold emails or DMs on a given day and jumping on calls to pitch a "stealth" product that doesn't fully exist yet.
• Negotiate & Close: You need to explain the business model (licensing, revenue shares, etc.,) to independent creators and actually get them to sign the contract.
• Scale the Library: Your main goal is volume + quality. We need a robust library ready for launch, so you need to move fast.

2. The Curator (Commercial Aesthetic)

• Quality Control: You’ll look at hundreds of portfolios. You need to be able to tell the difference between "hobbyist" work and "commercial" work that our users will actually want to make.
• Trend Spotting: You understand what sells. You can identify trending aesthetics in the maker space before they go mainstream.
• Visual Standards: You ensure the content we get is packaged right: good photography, correct file structure, and accurate metadata.

3. The Community Lead (Onboarding & Success)

• Onboarding & Engagement: Signing them is just step one. You need to get them onboarded, teach them how to upload their files, and keep them engaged so they keep contributing.
• Voice of the Seller: You are their advocate. If the tools are broken or the process is hard, you need to tell the Product & Engineering teams so we can fix it.
• Operational Excellence: You’ll manage a pipeline of hundreds of partners. You need to be organized (using tools like HubSpot or Airtable) so no one falls through the cracks.

Who You Are

• You have "Marketplace DNA": You get how two-sided marketplaces work. You know a platform is only as good as its creators, and you know how to find them.
• You have a Commercial Eye: You understand digital assets—whether it's a design file, a pattern, or a template. You can look at a portfolio and instantly know if it fits our brand and if it will sell.
• You are Comfortable with Ambiguity: We are building this as we go. You don't need a rulebook; you are the one writing it.