Director of Product Marketing

As Director of Product Marketing at Cricut, you will lead the marketing strategy, positioning, and global go-to-market execution for our portfolio of products and services. You will manage and develop a team of Product Marketing Managers while partnering closely with Product, Channel, International, and Creative teams to bring compelling launches to market and drive sustained product performance and marketing excellence throughout the product lifecycle.

You are responsible for defining how our products are positioned, messaged, and activated — ensuring every launch clearly communicates value, drives demand, and supports revenue growth across DTC and retail channels.

Key responsibilities include:

• Leading and developing a product marketing team
• Owning global launch strategy and execution
• Product naming, positioning, and core messaging
• Visual packaging, website (PDP), product ratings and reviews, and sales support
• Campaign and asset development in partnership with Creative
• Managing cross-functional alignment and launch readiness
• Measuring performance and optimizing post-launch results
• Monitoring and driving continual high product performance (not launch and forget)